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The Latest Breaking News from LEARFIELD

College Sports Multimedia Company Learfield Is Finalizing a Private Equity Deal—Here’s Why It Matters

Private equity is a game-changer in NIL in an evolving college sports landscape.

Sports Illustrated

College sports put a twist on team spirit, with signature brews at games and grocers

It wasn’t too long ago that many colleges weren’t even selling alcoholic beverages at sporting events on campus

The Independent UK

What Should Utah State Expect From Diana Sabau

What Should Utah State Expect From Diana Sabau A new athletics director is in town Contact/Follow @MWCwire With Diana Sabua in place, the Utah State Athletics leadership team is finally complete. Guiding the university into the next chapter of Aggie ...

USA Today Sports Media Group

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California fumbles on UC death cover-up

California's state bar has gone to a lot of trouble to punish a reporter (me) for trying to uncover the truth

Salon

On college campuses, sports betting agreements are shielded

College campuses increasingly are striking deals with sports-betting companies eager to promote their brands in stadiums and on radio broadcasts and athletic department websites — places where students can see and hear them

The Independent UK

Alabama Reaches Unique NIL Deal With Sports Marketing Giant

The 15-year agreement will create a hub for NIL activity inside Bryant Denny Stadium.

Sports Illustrated

North Carolina State announcer Gary Hahn suspended after ‘illegal aliens’ comment during bowl broadcast

North Carolina state announcer Gary Hahn has been indefinitely suspended for a comment made during the Duke's Mayo Bowl broadcast

USA Today Sports Media Group

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Ohio State makes huge climb in LEARFIELD Director’s Cup standings

A big move up for the Ohio State athletic programs after a blistering winter.

USA Today Sports Media Group

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