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The Latest Breaking News from Jaguar

Jaguar’s new pink electric car branded both an ‘ugly duckling’ and a ‘triumph’ as it divides critics

Intense division over new model comes after British car maker unveiled dramatic and controversial changes ahead of becoming fully electric brand

The Independent UK

La Vie en Rose: can the Jaguar Type 00 reset the narrative surrounding the brand’s reinvention?

This is the Jaguar Type 00, the first physical manifestation of the reborn brand’s new commitment to ‘Exuberant Modernism’. We take it for a semiotic spin

Wallpaper

You’ve seen the rebrand, now here’s the first new Jaguar EV

The Type 00 concept previews Jaguar’s all-new electric line-up. We speak to the creatives behind it

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Jaguar Bashed Online After 'Barbie Pink' Concept Car Leaked

Once again Jaguar has left the denizens of the Internet in an uproar, who accused the luxury carmaker of embracing 'woke' ideologies after leaked photos showed its new vehicle: a Barbie pink electric car.

International Business Times

Jaguar unveils much-hyped electric car after online leak

Early online reaction suggests the concept car might appear more familiar to fans of Barbie or the Pink Panther than traditional Jag owners

The Guardian - UK

The leaked new Jaguar concept car looks like it was a Barbie x Action Man collab

And you literally can't see out the back.

Creative Bloq

James May praises Jaguar after advert controversy

May said he hoped that the ‘androgynous multi-hued advert’ would result in something ‘genuinely contemporary’

The Independent UK

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Jaguar Design Vision concept to be unveiled at Miami Art Week

All-electric Jaguar concept is set to be unveiled in Miami as part of design showcase

The Independent UK

Claws are out as Jaguar heads down EV rebrand road

A new electric model will be unveiled this week. Will it turn round the culture war embroiling the marque?

The Guardian - UK

The biggest logo design trends for 2025 (and yes Jaguar gets a mention)

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif minimalism.

Creative Bloq

Jaguar Will Buy Back Thousands Of I-Pace EVs That Could Catch Fire

Jaguar can’t seem to catch a break these days. After its rebranding campaign attracted a lot of negativity, now it’s decided to buy back nearly 3,000 of its I-Pace EVs due to the risk of fire. Owners of these vehicles had previously been asked to charge their vehicles outside, and…

InsideEVs

Audi's new branding is proving almost as controversial as Jaguar's

A new wordmark replaces the famous four rings.

Creative Bloq

Starmer has discovered a tricky truth about the electric vehicles transition: there’s no gain without pain

The Tories’ targets glossed over the impact on carmakers and cash-strapped drivers – but the move to net zero won’t be cheap or simple, says Guardian columnist Gaby Hinsliff

The Guardian - UK

'Controversial and Confusing': Jaguar Rebrand Draws Mixed Sentiments From Car Enthusiasts, Marketers

The company has teased that it will unveil more details about the rebrand at Miami Air Week on December 2.

International Business Times UK

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Motor1

My First Waymo Ride Was Really Underwhelming, And That’s Scary

I didn’t know what to expect when I opened the Waymo app for the first time. I was outside my hotel in Los Angeles and Little Tokyo was about seven blocks away. Alphabet had announced earlier in the month that it had expanded its driverless Waymo service to anyone downtown,…

The Independent UK

Best new electric cars: 22 EVs to look forward to in 2025 and beyond

FEATURE: From all-new plug-in Porsches to the highly-anticipated electric Range Rover – plus a whole new family of EVs from Jaguar – these are the new electric cars we’re looking forward to

Autosport

Maserati commits to Formula E until 2030

Maserati has announced that it will commit to Formula E’s Gen4 regulations to guarantee its involvement in the all-electric championship until 2030.

Bored Panda

Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes

Jaguar launches its rebrand, which people online really don't like, leading to widespread roasting. The post Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes first appeared on Bored Panda.

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Creative Bloq

People are starting to suspect the controversial Jaguar rebrand could be a hoax

"All will be revealed" next week.

Bored Panda

Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes

The Independent UK

Overhauls of 'heritage brands' raise the question: How important are our products to our identities?

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a lot about who we are

The Guardian - UK

Could bad publicity be good for Jaguar?

Brief letters: Jaguar’s new branding | Sport and Israel | Jonathan Liew’s words | ‘Remote’ Scotland | Capitalism

Creative Bloq

Are these really the worst logo redesigns ever?

I'm not sure whether this thread is supposed to be serious or not.

The Guardian - UK

Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’

Evening Standard

Jaguar boss disappointed by 'vile hatred and intolerance' over new advert

The clip has prompted a backlash online

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