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The Latest Breaking News from Hoka

Turns out the real winner of this year’s Western States was Hoka, according to new survey of shoes worn by running’s elite

A survey of data collected by iRunFar has revealed that Hokas were by far the most popular shoe choice at this year’s WSER

Advnture

I ran 35 miles in the Brooks Hyperion Max 3 — here’s my verdict

The Brooks Hyperion Max 3 lives up to its name in maxing out on cushioning and tech, but doesn’t perform as well as other plated running shoes.

Tom’s Guide

Jim Walmsley confirms UTMB 2025 bid – here's who else is starting, and who's missing from the list at ultra running's biggest race

The start list for the UTMB finals in August has been released, and as usual, it's a veritable Who's Who of ultra running – but there are some notable runners missing

Advnture

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Deckers Stock Recovers on Strong Earnings—More Upside Ahead?

Deckers Outdoor surged 82% in 2024, but 2025 has been rough. However, DECK's latest earnings showed encouraging signs. A recovery could just be getting started.

MarketBeat

Voices: As Puma’s sales tank, is the athleisure wear bubble about to burst?

COMMENT : No one anticipated the post-pandemic boom in comfy clobber – tracksuits, hoodies, yoga pants and trainers – to be over so quickly, not least brands such as Puma. But cutting back on investment now is not a smart move, warns James Moore

The Independent UK

"In a word: gnarly" – the tenacious Hoka Mafate 5 trail runner has landed

The trail running giant is calling the newest iteration of the Mafate more cushioned and protective than ever before

Advnture

Best recovery shoes to slip into after a long run

The clogs, sliders and flip-flops that pamper your feet once the hard work is done

Evening Standard

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I ran 35 miles in the Brooks Hyperion Elite 5 — here’s my verdict on Brooks' flagship racing shoe

The Brooks Hyperion Elite 5 is the best racing shoe Brooks has made and will help you set PRs on race day, but there are a couple of carbon plate super-shoes I still have ahead of it.

Tom’s Guide

Hoka and MAAP's Tecton X2 limited edition collab is here (and it's stunning)

Hoka and MAAP release a limited-edition version of the Tecton X2.

Tom’s Guide

I tried Jessica Alba's waterproof Hoka hiking boots - they are the most stylish I've seen in years

Jessica Alba took to the mountains with these boots, pairing them with a low-key outfit of leggings, a cap, and a cross-body bag

Woman & Home

Natalie Portman's relaxed t-shirt and denim shorts outfit is the perfect weekend uniform

The star opted for a classic pair of cut-offs while running errands in NYC, and her look is very easy to recreate

Woman & Home

HOKA’s fastest trail shoe gets a MAAP makeover and it looks seriously sharp

It’s a collab built on mutual respect (and serious mileage)

HOKA just launched a new carbon racer shoe that’s built for speed – and comfort

The Rocket X 3 kicks bring a more stable, supportive take on the race-day super shoe

HOKA just dropped a fresh shoe that support-focused runners are going to love

The brand's best-loved support shoe just got a snazzy upgrade with its eighth iteration now available

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Advnture

Hoka's yet-to-be released Rocket X Trail powers Fuzhao Xiang to the Western States podium – here's everything we know about the brand's next trail running shoe

Xiang led Hoka's team at the legendary race with a second-place finish in some exciting new kicks

Advnture

What is the Western States Endurance Run – and why is it such a big deal in ultra running?

It's the original 100-miler, but that's not the only thing that makes this iconic trail race special

Advnture

The On Cloudultra Pro "pushes the boundaries of trail running" – just in time for race season

The On Cloudultra Pro is built for elite and dedicated trail runners who want to go the distance

On just built its most advanced trail running shoe and it’s not for the faint of heart

The Cloudultra Pro and Cloudultra 3 look quintessentially On-like

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news in one place.

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Barchart

Deckers Outdoor Stock: Is DECK Underperforming the Consumer Cyclical Sector?

Although Deckers Outdoor has underperformed compared to the consumer cyclical sector over the past year, analysts are moderately optimistic about its prospects.

Advnture

"We’re taking action to protect the environment that we cherish": UTMB Mont Blanc runners will be rewarded for choosing low carbon travel options in bid to reduce race emissions by 20%

A new audit reveals that 88% of the UTMB Mont Blanc's total emissions are generated by transport, and race organizers want to reduce that number

Evening Standard

Best running apparel brands: Top picks for performance and style

Discover the ultimate running apparel brands that combine performance with style, from Nike to Tracksmith

Advnture

"A gravel-grinding workhorse" – the Hoka Challenger 8 rolls into town ready for the trail, road, and whatever else you care to run on

The Challenger 8 looks to have taken a leaf out of the Clifton 10's book, with some significant upgrades to traction, fit and drop

Advnture

Mud? Gravel? Long runs? Race day? We asked the brainiacs behind Hoka which of the brand's trail shoes you need for your next run – here’s what they said

We ask the trail running heavyweight which of its shoes you should choose

MarketBeat

These 3 Stocks Are Buying Back Billions in Shares

Amid a new round of buyback authorizations, Deckers Outdoor is getting in on the action. The Hoka shoemaker may spend billions on buybacks with shares down big.

Advnture

Salomon Ultra Glide 3 trail running shoes review: Perfectly put together smooth operators for happy days off-road

These bouncy versatile trail hoppers offering a comfortable relaxed ride and excellent performance levels

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