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The Latest Breaking News from Hoka

Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them

The sign sparked a backlash that reveals deeper problems for the brand.

Fortune

I tested Keen’s new trail shoes — and they’re bouncy, breathable, and beyond comfortable

The Keen Seek are rugged, breathable, bouncy trail shoes that are some of the most comfortable shoes I’ve ever worn, but I wouldn’t recommend them for wet terrain.

Tom’s Guide

Move Over, Squats—This One 60 Second Move Is Key to Building Strength and Mobility

The muscle-building move that’s not in your gym routine - but probably should be.

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

I ran 35 miles in the Hoka Speedgoat 7 and it’s a great do-it-all shoe for the trails

The Hoka Speedgoat 7 has everything you want in a trail-running shoe, offering a comfortable ride and reliable grip across almost all surfaces in a fairly lightweight design.

Tom’s Guide

I test running shoes for a living, and here are 3 more exciting launches in 2026

2026 continues to be a major year for shoe companies

Icebug Järv RB9X review: Takes the crown for most sustainable running shoe

The Icebug Järv RB9X are a pair of well-made, environmentally friendly trail shoes, with responsive soles that let you feel the ground underfoot.

Tom’s Guide

Blooming brilliant: 63 ways to spring into spring

Whether it’s sowing sweet peas, servicing your bike or giving your trainers some TLC, here’s how to get your mind, body and home ready for the new season

The Guardian - UK

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Hoka reimagines its carbon race shoes with John Elliott for life beyond race day

The performance brand’s carbon racer gets a muted, city-ready makeover just weeks after the Cielo X1 3.0 landed

I ran 75 miles in the Hoka Mach 7 — here’s my verdict on the versatile daily trainer

The Hoka Mach 7 is an excellent running shoe with a smooth ride that works well for both easy and fast runs.

Tom’s Guide

I test running shoes for a living, and here are the 3 most exciting launches in 2026 (so far)

From New Balance's brand'new franchise to Brooks' change in design philosophy, here are the shoes in 2026 that excite me the most

Aubrey Plaza Just Reinvented Celebrity Street Style by Pairing Hokas With a Tailored Suit

Aubrey Plaza steps out in a tailored suit and Hoka sneakers, redefining celebrity street style and shaping the latest sneaker trends at New York Fashion Week.

Fashion Times

Hoka Mafate 5 review: Trail running shoes that go further (but not faster)

The latest iteration of this eyebrow-raising, mile-munching trail shoe has taken some surprise turns, but it’s still built to bounce.

Deckers’ Surprise Blowout Has Wall Street Repricing the Story

Deckers stock jumped after record earnings and higher guidance; strong HOKA and UGG demand, pricing power, and tariff resilience could support further upside

MarketBeat

HOKA is betting its future on premium running shoes, not volume

Deckers says "performance remains at the core of what the brand is," and HOKA is certainly moving upmarket in running

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news in one place.

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Tom’s Guide

Brutally fast: The Hoka Cielo X1 3.0 might be 'too aggressive for some runners'

The Hoka Cielo X1 3.0 is the lightest and fastest Hoka carbon plate running shoe yet, and has a bouncier ride than many rivals from other brands.

"It feels like it’s got a new half-marathon PB written all over it!": Hoka quietly updates its fastest race shoe as the Cielo X1 3.0 breaks cover

The brand’s top-tier carbon racer gets lighter, thicker and more efficient

'It’s the ultimate travel shoe… can be active, on the beach, on a hike, or worn with streetwear': Hoka quietly updates its cult laceless recovery shoe with a bold new look

The Ora Primo looks great in its new yellow and black colourway

Hoka just gave its best all-terrain boot a vintage makeover

The fan-favourite hiker gets a khaki colourway that looks old-school, but keeps all the modern Gore-Tex and Vibram features

Get all your
news in one place.

100's of premium titles.
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Marie Claire

Ana de Armas Pairs Her All-Black $280 APL Sneakers With $6470 Worth of Louis Vuitton Bags

Not your average gym-going outfit.

The Independent UK

I’m training for a half marathon in the winter – this is the running gear I’m wearing

From headtorches to fleece-lined leggings, pound the pavement with these cold weather essentials

Tom’s Guide

I’ve reviewed hundreds of walking shoes — here’s the 3 slip-in pairs I’d recommend in 2026

Barchart

Should You Buy the Dip in This S&P 500 Underdog in 2026?

Footwear-maker Deckers Outdoor has been down over the past year. Is this a dip-buying opportunity?

Hoka Kawana 3 review: a hybrid trainer that quietly gets the job done

Not the flashiest Hoka, but its blend of walking comfort, workout stability and fair pricing makes it hard to ignore

International Business Times UK

Nike Sales Expected to Drop 1% as China Demand Falls 9%: Dec 18 Report

Nike's Q2 revenue is forecast at $12.2 billion, down 1%, with China sales seen falling 9% to $1.6 billion as rivals On and Hoka test Elliott Hill's turnaround push.

I’ve tested dozens of trail running shoes this year – these are the three I still use

Three very different trails, three shoes that earned a permanent spot in my rotation

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