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The Latest Breaking News from Emily Prazer

Why F1's commercial boom "can't be taken for granted"

With McLaren taking over Trafalgar Square, LEGO trophies on the Silverstone podium and Harrison Ford announcing a new partnership with Glenmorangie, Formula 1 really tapped into its ever-deepening commercial reservoir during the week of the British Grand Prix.

Autosport

JA on F1 podcast: The chase for power and money in F1 - two perspectives

As Chief Commercial Officer of F1 and CEO of the Las Vegas Grand Prix, Emily Prazer is responsible for bringing billions of dollars of revenue into the series. She tells us her plans to make Vegas bigger and better this year and reveals its economic impact.

Autosport

How LEGO reimagined the F1 British GP trophy out of bricks

It was always going to be difficult for LEGO to top its Miami Grand Prix pre-race parade, where it built drivable replicas of all 10 Formula 1 cars and put them in the hands of the best drivers in the world.

Motorsport

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The Brick Awards: How F1 and LEGO came together for an iconic British GP podium moment

Autosport

From $50 to $25,000: Ticket options expanded for F1's Las Vegas Grand Prix

New ticketing options have been announced for the 2025 Formula 1 Las Vegas Grand Prix, with the cheapest entry now down to $50 as Nevada locals are also given a priority booking window.

Motorsport

Ticket options expanded for the Las Vegas Grand Prix to make the F1 race more accessible

New ticketing options have been announced for the 2025 Formula 1 Las Vegas Grand Prix, with the cheapest entry now down to $50 as Nevada locals are also given a priority booking window.

Autosport

Levelling up – how Formula 1's global audience is opening the door to new partnerships

In mid-December, FIFA announced the 2030 World Cup would take place in six countries, spanning three continents. Meanwhile, most American sports have been heading to Europe in recent years looking to expand their appeal.

Autosport

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Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.

Fortune

Las Vegas GP organisers play down future F1 sprint race

There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format.

Autosport

Las Vegas organisers play down future Formula 1 sprint race

There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format.

Motorsport

Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race

The Ferrari Challenge has been added to the schedule for this year’s Formula 1 Las Vegas Grand Prix, while an ice rink will also be installed on top of the Paddock Club.

Autosport

F1 Exhibition set for London launch

Formula 1 is coming to London with its touring exhibition set to launch in the capital of the United Kingdom on 23 August, 2024.

Autosport

Why Las Vegas is not sitting on its laurels despite year one F1 success

Despite the early drama of the loose water valve cover that risked derailing the event almost before it got going, a spectacular race on Sunday helped it live up to the huge hype.

Motorsport

Why Las Vegas isn't sitting on its laurels despite year one F1 success

Despite the early drama of the loose water valve cover that risked derailing the event almost before it got going, a spectacular race on Sunday helped it live up to the anticipation.

Autosport

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The Guardian - UK

Formula One gambles on Las Vegas spectacular to break US market

Organisers of the first grand prix in Sin City for more than 40 years vow to stage an unmissable event to rival the Super Bowl

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