The Latest Breaking News from Emily Prazer

With McLaren taking over Trafalgar Square, LEGO trophies on the Silverstone podium and Harrison Ford announcing a new partnership with Glenmorangie, Formula 1 really tapped into its ever-deepening commercial reservoir during the week of the British Grand Prix.

As Chief Commercial Officer of F1 and CEO of the Las Vegas Grand Prix, Emily Prazer is responsible for bringing billions of dollars of revenue into the series. She tells us her plans to make Vegas bigger and better this year and reveals its economic impact.

In mid-December, FIFA announced the 2030 World Cup would take place in six countries, spanning three continents. Meanwhile, most American sports have been heading to Europe in recent years looking to expand their appeal.

The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.

There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format.

There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format.

The Ferrari Challenge has been added to the schedule for this year’s Formula 1 Las Vegas Grand Prix, while an ice rink will also be installed on top of the Paddock Club.

Formula 1 is coming to London with its touring exhibition set to launch in the capital of the United Kingdom on 23 August, 2024.

Despite the early drama of the loose water valve cover that risked derailing the event almost before it got going, a spectacular race on Sunday helped it live up to the huge hype.