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The Latest Breaking News from Elon Musk

SpaceX targeting July 26 for next Falcon Heavy launch (video)

SpaceX is targeting July 26 for the seventh launch of its powerful Falcon Heavy rocket, a mission that will loft the EchoStar Jupiter 3 communications satellite.

Space

SFPD Interrupt Twitter HQ Signage Dismantling

Twitter has rebranded to X, but police interrupted sign changes at its HQ, leaving “ER” untouched.

Fortune

Elon Musk changed son’s name from X Æ A-12 to comply with law

Just when you thought you had figured out how to spell the unusual moniker

The Independent UK

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Designers roast Twitter rebrand as X

Musk's chosen 'logo' is a Unicode character.

Creative Bloq

Twitter officially replaces the iconic bird logo with 'X'

Elon Musk has abandoned Twitter's longtime bird logo in favor of "X," a branding he's long been obsessed with.

Android Central

X marks ... what? Elon Musk proves once again he’s incredibly bad at naming things

From a Tesla range misspelling ‘sexy’ to naming his own child after an airplane, branding just might not be his strong suit

The Guardian - US

I've been on Twitter 14 years and becoming X was the last straw. I'm out!

The rebranding of Twitter to X makes the company an entirely new place I don't feel comfortable associating with. I'm done.

TechRadar

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X Æ A-12: Meaning behind Elon Musk’s son’s name revealed

Singer explains name includes reference to couple’s ‘favourite aircraft’

The Independent UK

Will Elon Musk’s X rebrand help Twitter soar to new heights?

Analysts question whether Tesla boss will manage to turn around platform with plans for ‘everything app’

The Guardian - UK

Elon Musk's long obsession with the letter X: He just 'bid adieu' to the blue Twitter bird for it

He just "bid adieu" to the blue Twitter bird for it.

Fortune

People express disbelief as Elon Musk reclaims title of world’s richest person amid Twitter rebrand

Musk recently replaced Twitter logo with an ‘X’

The Independent UK

X marks the spot: the many fellow fans of Elon Musk’s favourite letter

From The X-Files to X-Men, Xbox to Xerox, X is loved by brands in tech, media, music and more

The Guardian - UK

Live: last-minute Samsung Unpacked rumors ahead of tomorrow's big reveal

Your quick fix of today's tech news – including last-minute Samsung Unpacked rumors and Spotify's price rise.

TechRadar

X? Oh. Elon Musk’s Twitter rebrand is an assault on the user experience

Get ready to stick an apostrophe where it doesn’t belong.

Fortune

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Fortune

X, the Elon Musk company formerly known as Twitter, limits the number of DMs that unverified accounts can send per day

It’s the latest move to push users to sign up for a Blue subscription.

Windows Central

Here's where Twitter found its new X logo

Elon Musk has rebranded Twitter's logo from the old blue bird symbol to a new X logo. Here's where he seems to have found the inspiration for the new "X."

Zenger

OceanGate CEO’s Fatal Flaw: Risking Safety In Pursuit Of Ocean Exploration

Stockton Rush's ambitious vision for an 'ocean SpaceX' overlooked safety protocols, leading to tragic consequences.

Elon Musk finally did it... he killed Twitter!

It is an X social network, the bird has ceased to be

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Evening Standard

OPINION - Elon Musk fires the Twitter bird with X: Tech & Science Daily podcast

Elon Musk has axed one of the most iconic brand names in social media history.

Evening Standard

Twitter becomes X: Looking back at five rebrands gone wrong, from Tropicana to UKIP

It’s never easy to change a household name

Evening Standard

Why is Twitter now called X? The big rebranding explained

Twitter’s mobile app now features a new logo and tagline as part of the company’s overhaul

The Independent UK

Channel 4 has hilarious response to Elon Musk’s attempt to rebrand Twitter as X

Joke from the British broadcaster has gone viral on social media

Fortune

'Keep calm' Jack Dorsey urges after Twitter rebranding to 'X'

Musk has said the social media platform cofounded by Dorsey is little more than an accelerant he bought to help realize his ambitions of an everything app called X.com.

USA Today Sports Media Group

7 things the new, ugly Twitter X logo looks like, according to Twitter

Seriously, this is the new Twitter logo.

Evening Standard

OPINION - The Standard View: Sadiq Khan must hold fast over Ulez expansion

It is a simple political principle that good policy makes for good politics — the thinking being that voters reward leaders who improve their lives. But the connection, insofar as it exists, is not absolute. Something Labour learned the hard way in Uxbridge and South Ruislip.

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People

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