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The Latest Breaking News from Comscore

Comscore Embeds Gender Equity Metrics In Campaign Planning Tool

GEM Audiences developed with ANA’s SeeHer initiative

Broadcasting & Cable

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

Legacy buying platform opens door to alternative measurement companies

Broadcasting & Cable

Charges Result In $48.8 Million Q2 Loss for Comscore

Revenue rose 2.5%

Multichannel News

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‘Barbie’ joins $1 billion club, breaks another record for female directors

‘Barbie’ added another $53 million from 4,178 North American locations over the weekend and $74 million internationally, bringing its global total to $1.03 billion.

Chicago Sun-Times

Barbie ticket sales top $1 billion in box office worldwide

Director Greta Gerwig became the first female filmmaker to surpass the billion-dollar benchmark as a solo director

Evening Standard

Greta Gerwig's 'Barbie' breaks record for women directors as ticket sales top $1 billion

Greta Gerwig should be feeling closer to fine these days. In just three weeks in theaters, “Barbie” is set to sail past $1 billion in global ticket sales, breaking a record for female directors that was previously held by Patty Jenkins, who helmed “Wonder Woman.”

France 24

Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement

Contracts with Nielsen, Comscore are expiring

Broadcasting & Cable

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‘Barbie’ takes the box office crown and ‘Oppenheimer’ soars in a historic weekend

‘Barbie’ took in a massive $155 million in ticket sales from North American theaters from 4,243 theaters. ‘Oppenheimer’ pulled in $80.5 million in the U.S. and Canada from 3,610 theaters.

Chicago Sun-Times

Nielsen Expands Deal To License Viewing Data From Comcast

Return-path data to be incorporated into Nielsen One, local TV measurement

Multichannel News

‘Spider-Man: Across the Spider-Verse’ returns to the top of the box office in Week 4

Sony Pictures Animation’s “Spider-Man: Across the Spider-Verse” returned to the top of the domestic box office, adding $19.3 million in its fourth weekend for a North American cumulative of $317.1 million, according to estimates from measurement firm Comscore.

Los Angeles Times

State of the Advanced Ad World According to GroupM’s Mike Fisher

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Multichannel News

Joint Industry Committee Reveals How It Will Grade Measurement Companies Seeking Certification

System will be used to evaluate Comscore, InnovidXP, iSpot, SambaTV, VideoAmp, 605

Broadcasting & Cable

‘The Flash’ fizzles at the box office amid Ezra Miller controversy, studio woes

Warner Bros. and DC Studios’ “The Flash” opened in first place at the domestic box office over the weekend, grossing $55.1 million, according to estimates from measurement firm Comscore.

Los Angeles Times

Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution

New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital

TV Tech

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Multichannel News

Comscore’s Proximic Claims 5,000 Advertisers as Clients

Programmatic unit reaches deals with Adobe, Publica, Teads

Axios

"The Little Mermaid" makes a splash at Memorial Day weekend box office

The film was well-received by movie-goers, but critics are less enthusiastic.

TV Tech

NBCU Selects Comscore as Preferred Local Advertising Currency

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

TV Tech

WBNX-TV Selects Comscore for Local Market Measurement

The station will use Comscore as its television currency in the Cleveland market

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Broadcasting & Cable

WBNX Cleveland To Add Comscore as Ad Currency

Independent station is owned by Winston Broadcasting Network

Broadcasting & Cable

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable

Comscore Loses $12.5 Million In 1Q As Revenue Declines

Company will measure incremental reach for YouTube’s Sunday Ticket

TV Tech

IPG’s Magna Signs Up for Comscore’s Local TV Ratings Data

The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies

Axios

"The Super Mario Bros. Movie" smashes records with huge box office debut

It's easily become the biggest opener of the year.

The Independent UK

'Dungeons & Dragons' opens with $38.5M, takes down John Wick

Riding terrific reviews and a strong word-of-mouth, the role playing game adaptation “Dungeons & Dragons: Honor Among Thieves” opened with $38.5 million in U.S. and Canadian movie theaters over the weekend

TV Tech

Comscore Expands 48-hour TV Measurement Reporting

For the first time all 210 U.S. local markets have data within 48 hours

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