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The Latest Breaking News from COACH PRIME

OBJ At The French Open, Tennis Continues To Attract VIPs

Football great Odell Beckham Jr., OBJ, was at the French Open; he is the latest VIP to become a big fan of tennis

The Sports Daily

Deion Sanders Says Travis Hunter, Shedeur Sanders Will Play in Colorado's Bowl Game

Deion Sanders suggested that Shedeur and Travis Hunter will both play in Colorado's bowl game.

Sports Illustrated

Michael Irvin Says Deion Sanders Would Accept Cowboys Job If They Draft Son, Shedeur

Michael Irvin seemed pretty confident that Deion Sanders would accept the Cowboys job if they drafted Shedeur.

Sports Illustrated

From analysis to the latest developments in health,
read the most diverse news in one place.

Deion Sanders says Commanders OC Kliff Kingsbury is ‘brilliant’

Deion Sanders is a huge fan of Kliff Kingsbury.

USA Today Sports Media Group

Coach Prime Is for the Birds In New Commercial for DirecTV

Deion Sanders joins Henry Winkler and Steve Buscemi in pigeon campaign

Broadcasting & Cable

College football fans reacted to Deion Sanders being SI’s Sportsperson of the Year with mixed feelings

College football fans ran the gamut of emotions over SI's choice.

USA Today Sports Media Group

The Rock Caught Deion Sanders by Surprise With Epic ‘College GameDay’ Entrance

Even Coach Prime bowed down to the wrestling icon after this show-stopping moment.

Sports Illustrated

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ESPN’s College GameDay, Big Noon Kickoff Coming To Rocky Mountain Showdown

ESPN's College GameDay, Big Noon Kickoff Coming To Rocky Mountain Showdown Colorado vs. Colorado State is getting a lot of attention Contact/Follow @JeremyMauss & @MWCwire Coach Prime effect is real Colorado State is 0-1 this season with a less than ...

USA Today Sports Media Group

Deion Sanders on Colorado’s shocking upset of No. 17 TCU: ‘We keep receipts’

"We keep receipts."

USA Today Sports Media Group

Deion Sanders Gets Starring Role on KCNC Denver Football Program

‘Prime’s Playbook’ features new Colorado coach, sports anchor Romi Bean

Broadcasting & Cable

Pac-12 Commissioner Compares Deion Sanders to Taylor Swift

George Kliavkoff spoke incredibly highly of Coach Prime, likening him to two of the biggest pop stars on the planet.

Sports Illustrated

Don't call Deion Sanders a sellout

Many ardent fans, particularly from the Black community, reacted to his leaving Jackson State with disbelief

People

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