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The Latest Breaking News from Asha Sharma

I went to the Xbox Showcase, met with Xbox execs, fans, and developers — Something HAS changed ... but for how long?

Xbox is on a tear right now, with a lot of positive momentum. But one question I wanted to ask above all others: are they ACTUALLY in it for the long haul?

Windows Central

"Play your PC games — have backward compatibility": Xbox doubles down on Project Helix's core vision amid uncertainty

Xbox CEO Asha Sharma has reaffirmed that Project Helix will support PC games, backward compatibility, and high-end performance, providing greater clarity following recent comments that sparked speculation about the console's future direction.

Windows Central

"We'll be doing more this summer": Xbox hints at radically different Game Pass and console plans, and I'm curious where this leads

Xbox CEO Asha Sharma has hinted at more flexible Game Pass offerings arriving this summer while also suggesting radically different business models for future consoles. The comments provide an early look at how Xbox may adapt to rising hardware costs and changing player expectations.

Windows Central

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‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots, not AI

Since stepping into the Xbox CEO role, Asha Sharma has preached a "return of Xbox."

Fortune

Xbox settled its exclusivity plans ahead of Gears E‑Day’s reveal — here’s the timeline

According to XBOX's Aaron Greenberg, Gears of War: E-Day exclusivity was kept a secret.

Windows Central

Xbox lost 'millions' of Game Pass subscribers after last year's massive price hike

This would explain why Asha Sharma moved so quickly to lower them.

PC Gamer

Xbox Game Pass lost "millions of subscribers" in just "a few months" after 50% price hike

As it turns out, people don't like when subscription prices go up that much

GamesRadar

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"Our business today is not healthy": Xbox exec says plan for exclusive games is "not ready" but Microsoft is working on it

Gears of War is exclusive, but Halo is not

GamesRadar

Everything announced at the Xbox Games Showcase 2026

From Gears of War: E-Day to Persona 6, we've covered it all

GamesRadar

Xbox Games Showcase 2026 — all the news, reveals, and announcements at Microsoft’s biggest gaming event of the year

Xbox Games Showcase returned for 2026, offering new reveals and trailers for some of the biggest upcoming games, including Fable 4, Gears of War: E-Day, Call of Duty Modern Warfare 4 and more.

Tom’s Guide

Meet the "Xbox Series X25": An anniversary edition translucent green console — fans attending the Showcase get it for FREE

Celebrate 25 years of Xbox with the translucent OG Green Series X25 Limited Edition, launching this November.

Windows Central

'It's only fitting' — Sorry PS5 owners, Gears of War: E-Day will be an Xbox console exclusive when it launches in October

Microsoft has officially confirmed a release date for Gears of War: E-Day and confirmed that it will be an Xbox console launch exclusive.

TechRadar

Grounded 2 is coming to PlayStation 5, marking another Xbox console exclusive moving beyond the platform

Grounded 2 is heading to PlayStation 5 on August 11 alongside its Into the Abyss update. The announcement makes it the latest Xbox-published title to lose console exclusivity while Obsidian also unveils a roadmap packed with new features and content.

Windows Central

Xbox CEO says "we have to reset the business" to "be where the world plays"

"We're not in a healthy spot"

GamesRadar

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Windows Central

"I came to help that problem": Xbox's Project Helix will only be expensive "if we do not innovate," says CEO, hinting it may have a lower price than you think

Memory shortages threaten to make the next Xbox, Project Helix, more expensive — but CEO Asha Sharma hopes to avoid that with hardware innovation.

Windows Central

"That's what the next 100 days will be about": Xbox CEO Asha Sharma says memory shortages from AI are "uncomfortable," and the next big "challenge and opportunity"

In a new interview, Microsoft's Xbox CEO Asha Sharma has stated that the ongoing memory shortages present Xbox's "biggest challenge and opportunity."

Destructoid

Exclusive games and services are necessary for success, Xbox chief says

Back to exclusives we go.

PC Gamer

The console wars are back on, baby: Xbox CEO says 'we have to be very thoughtful' about console exclusivity on future releases

PC gamers may escape the direct impact of renewed hostilities, but we'll feel it.

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news in one place.

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GamesRadar

New Xbox CEO says successful platforms "must have exclusive content" and is "looking at that very closely" as Halo and Fable prepare to jump to PS5

Xbox will "learn from similar cases in the industry"

Windows Central

Xbox's CEO just defined her mission: "My mandate is not 30% accountability margins, it’s to be the number one."

It seems the historically high profit margins no longer apply to the new CEO.

Windows Central

Xbox CEO doubles down on exclusives, saying they remain central to defining the Xbox platform

Xbox chief Asha Sharma says exclusives still matter, reaffirming they’re part of the Xbox platform’s identity as the company refines its long‑term strategy.

TechRadar

'They're building real momentum and player trust' — This former Xbox exec is a big fan of recent rebrand

Former Microsoft Game Studios executive producer Laura Fryer thinks Xbox's decision to listen to fans and instantly rebrand was a smart move.

Windows Central

Xbox fan backlash to "PlayStation logos in the Showcase" isn't about gatekeeping — it's about distrust

Everybody with a brain knows it takes five seconds to go online and find out whether a game is multiplatform. Microsoft's logo "transparency" simply has users doubting whether it's truly behind Xbox's long-term success.

Windows Central

“The early signs are encouraging”: New data suggests Xbox is winning back gamers and rebuilding momentum

New YouGov data suggests Xbox is seeing significant improvements in brand perception among U.S. gamers, with gains across Buzz, Word of Mouth, Value, Satisfaction, and overall brand health metrics following recent changes under CEO Asha Sharma.

PC Gamer

Game Pass success story: It turns out that when you make things cheaper, more people will buy them

Who could've guessed?

1 … 4 5 6 7

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