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The Latest Breaking News from As Ever

Meghan, Duchess of Sussex reveals Oprah Winfrey's advice to help As Ever launch

Meghan, Duchess of Sussex has credited Oprah Winfrey with helping her embrace the business prospects of her As Ever jam and preserves.

BANG Premier

Meghan enjoying ‘honeymoon period’ with Harry since step back from royal duties

Speaking on a podcast, Meghan said that she has been able to better appreciate her relationship with Harry.

The Independent UK

Meghan shares pictures of ‘little loves’ Archie and Lilibet picking flowers

The Instagram post came hours after Lilibet’s accent was heard for the first time in a video she shared.

Evening Standard

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Princess Lilibet's Cute American Accent Is on Full Display as She Taste-Tests Mom Meghan Markle's Jam

The little royal gave her honest review in a seriously sweet Instagram video.

Marie Claire

Princess Lilibet’s accent heard for first time in new video posted by Meghan

The three-year-old daughter of Meghan and Harry was asked what she thought of jam being prepared, and Lilibet replied: ‘I think it’s beautiful.’

The Independent UK

Princess Lilibet’s adorable American accent revealed as she praises Meghan’s homemade jam

The three-year-old daughter of Meghan and Harry was asked what she thought of jam being prepared, and Lilibet replied: ‘I think it’s beautiful.’

Evening Standard

Blow for Meghan Markle as new podcast drops out of Spotify charts

The Duchess of Sussex's Confessions of a Female Founder podcast has slipped out of Spotify’s 100 list in both the US and UK

Evening Standard

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Meghan, Duchess of Sussex didn't like 'word salad' American Riviera Orchard

Meghan, Duchess of Sussex rebranded her lifestyle company from American Riviera Orchard to As Ever because its original name was a "word salad".

BANG Premier

Meghan labels her old brand name American Riviera Orchard a ‘word salad’

The Duchess of Sussex renamed her business As Ever after running into trademark issues

Evening Standard

Meghan Markle reveals surprising reason behind renaming her lifestyle brand As Ever

The former royal renamed her business As Ever after running into trademark issues

The Independent UK

Meghan Markle reportedly reached out to the royal family with 'As Ever' samples

Marie Claire

Harry and Meghan are in their ‘happy bubble’ with Archie and Lili, source says

The Sussexes enjoyed a trip to celebrate Meghan’s business launch as Harry expressed his pride in his wife, People magazine reported.

Evening Standard

Meghan Markle reacts to Trump tariffs amid launch of her new business

The Duchess of Sussex’s business As Ever launched its first eight products last week

The Independent UK

Meghan Markle's confessions: postpartum pre-eclampsia and choosing to 'conquer not cower'

What we learned from the Duchess of Sussex’s first new podcast episode

Evening Standard

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Fortune

Duchess Meghan’s new podcast focuses on startup founder life at a moment of market turbulence

Meghan, duchess of Sussex, talks to Fortune about launching consumer brand As Ever and the release of her new podcast, just as tariffs rock the markets.

The Independent UK

Meghan Markle offers free gifts to As Ever customers who bought products after they’d sold out

As Ever products sold out only an hour after the business launched

BANG Premier

Meghan, Duchess of Sussex apologises to customers after As Ever was unable to fulfil orders

Following its products selling out within an hour, Meghan, Duchess of Sussex has apologised to customers after her lifestyle brand As Ever was unable to fulfil orders for its limited-edition honey.

International Business Times UK

Meghan Markle's 'As Ever' Brand Accused of Faking Sell-Outs and Using Dubious Web Partner

Meghan Markle's online shop sold out in 30 minutes and fans are furious. Meanwhile, industry insiders claims this might all have been a plot to fake demand.

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Marie Claire

Meghan Markle has opened up about the struggles behind her new 'As Ever' lifestyle brand

BANG Premier

Meghan, Duchess of Sussex sells out first batch of As Ever products in 30 minutes

In an astonishing start for her lifestyle brand, Meghan, Duchess of Sussex sold out the first batch of her new As Ever products within half-an-hour.

Evening Standard

Meghan's As Ever launch was Glastonbury Festival for $14 'jam'

It's too early to call the rollout a success, but people will happily pay through the nose for branded fruity spreads

The Independent UK

Meghan Markle officially launches As Ever — and products are immediately selling out

The Duchess of Sussex announced her brand revamp in late February

Marie Claire

Meghan Markle's As Ever Collection Finally Launches—And Sells Out Within Minutes

Jam for the win.

The Independent UK

Meghan’s £10 raspberry spread in luxury box sells out within minutes

Other products from the Duchess of Sussex’s lifestyle brand include a collection of herbal teas, flower sprinkles and luxury honey.

Evening Standard

Meghan’s raspberry spread in luxury box to sell for more than £10

Other products in the line include limited-edition wildflower honey with honeycomb and flower sprinkles.

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