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The Latest Breaking News from Apple

Sex, patriotism and Donald Trump cologne: the US adverts that explain the 00s

The final book in Jim Heimann’s survey of a century of US advertising takes us to a decade where Apple sold a new way of living and mermaids hawked Evian. It’s a ‘swan song’, he says – for his series but also the industry as a whole

The Guardian - UK

Olivia Munn was 'nervous' about scars from cancer treatment on Your Friends and Neighbours set

'Your Friends and Neighbours' star Olivia Munn was apprehensive about filming sex scenes for the Apple TV+ show because of her scars from cancer treatment.

BANG Premier

Apple MacBook Air M4 review: the laptop to beat, now cheaper

Chip, memory and webcam upgrades are joined by welcome price cut for the top premium notebook

The Guardian - UK

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Finland's Oura went from a tiny Kickstarter campaign to a $5.2-billion start-up with Cristiano Ronaldo and Prince Harry among its fans

Oura just capped off a funding round that will help the Finnish company look “beyond rings,” CEO Tom Hale said.

Fortune

Trump news at a glance: Trump pulls back on global tariffs but slaps China with 125%

Move comes after stock market turmoil; Ice chief says deportations should run ‘like Amazon Prime’ – key US politics stories from 9 April at a glance

The Guardian - US

Tools like Apple’s photo Clean Up are yet another nail in the coffin for being able to trust our eyes

You may have seen ads by Apple promoting its new Clean Up feature that can be used to remove elements in a photo. When one of these ads caught my eye this weekend, I was intrigued and updated my software to try it out.

The Conversation

WWE Has Masterfully Handled Rock-Roman Reigns-Cody Rhodes WrestleMania Storyline

WrestleMania 40 takes place this weekend and anticipation couldn’t be higher thanks to fascinating twists and turns.

Sports Illustrated

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Why you can’t just repair your phone in the US to avoid Trump tariffs

Business owners warn taxes may increase parts prices, making electronics repairs more costly than before

The Guardian - US

Trump tariffs made Dell, Microsoft, and Lenovo panic-ship laptops to the U.S.

Apple, Dell, Microsoft, and Lenovo accelerated shipments of various electronics into the United States by air, all in an attempt to beat the tariffs before they went into effect.

Laptop

It Will Cost 50% More to Make iPhones Thanks to New China Tariffs. How Should You Play Apple Stock Here?

Trump’s 104% tariff on Chinese imports could significantly raise iPhone prices. Is that a strong enough reason to sell Apple stock in April?

Barchart

How much camera bump is too much? Apple's iPhone 17 might test your limits

Apple's making a huge design change that's hard to miss

Laptop

Apple CEO Tim Cook is facing the most daunting moment of his career, but the former COO might be uniquely suited to navigate a tariff meltdown

The supply-chain whisperer also has a track record of successful negotiations with President Donald Trump.

Fortune

Apple sheds $700 billion as Microsoft regains the world's most valuable company title — amid President Trump's steep tariffs on Chinese imports

Apple loses the most valuable company in the world to Microsoft, following the rollout of President Donald J. Trump's imposed tariff on imports from over 60 countries, including China.

Windows Central

This Company Made Your iPhone. Now, It Wants To Make Your EV

If you've heard of Foxconn, it's probably because of the iPhone. Officially known as Hon Hai Technology Group, the Taiwan-based firm is the world's largest electronics manufacturer, building everything from Apple's ubiquitous smartphone to Amazon Kindles and Nintendo Switches. Now, it wants to sell you an electric vehicle.

InsideEVs

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Tom’s Hardware

China retaliates with 84% tariff on US imports in response to Trump's 104% tariff

Beijing hit back against Trump's 104% tariffs by increasing its own taxes on U.S. imports to 84%.

TechRadar

Tariffs might not raise iPhone prices right away, but building the iPhone in the US almost certainly will

Apple building your next iPhone in the US would almost certainly make it more expensive, and would likely be a disaster.

Woman & Home

Forget fitness tracking, the Apple Watch Series 10 helps ease my mental load like nothing else

There are so many ways the Apple Watch Series 10 adds value to everyday life, I just wish the battery lasted a bit longer

Sports Illustrated

Absurd Luka Doncic Ejection Leads to Great Lakers Radio Call

Lakers play-by-play announcer John Ireland was left stunned and irate over Doncic’s nonsensical ejection against the Thunder.

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Fortune

Why this ‘basis trade’ moment is so dangerous

Also: The fact prices in the bond market are in decline at the same time as the stock market suggests there may be a liquidity crisis in the financial sector happening at the same time as the trade tariff crisis.

Evening Standard

Instagram to launch long-awaited iPad app as it takes on TikTok: report

Instagram may finally release a native iPad app, offering a better user experience for content creators and social media managers

Barchart

Apple Is No Longer the Most Valuable Company as Tariffs Butcher Shares. Is It Time to Buy the AAPL Stock Dip?

Apple stock has fallen towards its 52-week lows amid the trade war. Should you buy the dip in Apple now?

Inverse

Apple TV+’s Next Great Sci-Fi Show Just Revealed a Big Star Trek Connection

Get ready for a thematic mix like no show you've ever seen. Here's the first trailer for 'MurderBot,' featuring a surprise 'Star Trek' alum.

BANG Premier

Jon Hamm told Olivia Munn to 'bite him really hard' in steamy Your Friends and Neighbors scene

Olivia Munn felt "nervous" when she had to bite Apple TV+ 'Your Friends and Neighbors' co-star Jon Hamm in a sex scene involving their characters.

Fortune

Apple is no longer the world’s most valuable company

Shares are down 20% since Trump’s Liberation Day.

PC Gamer

This estimate that iPhones would cost $3,500 if made in the US has me terrified of tariffs and the concept of a mid-range gaming laptop costing $5,000 and high-end models hitting nearly $15,000

Analyst predicts it would take years to move even a small fraction of iPhone production to the USA.

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