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The Latest Breaking News from Adidas

"Covid was really the making of us": A day in the life of syn co-founder Chris Newell

How the "horrible time" of Covid ended up shaping Leeds agency syn.

Creative Bloq

Stormzy 'gassed' to open football centre in home borough Croydon

New facilities are built on the existing Selhurst Sports Arena

Evening Standard

The Liverpool 2024/25 home kit is out in what is a unique last effort from Nike

The Liverpool 2024/25 home kit has been released – and it's inspired by 1984

FourFourTwo

From analysis to the latest developments in health,
read the most diverse news in one place.

Best high-quality T-shirts for women to wear in 2024: Ganni, Stella McCartney, Adidas and more

Luxurious tees to please

Evening Standard

Podcaster Recho Omondi Is Fashion's Fearless Truth Teller

"The Cutting Room Floor" host thinks the industry is in a creative drought. But she has a few ideas on how to bring innovation back.

Marie Claire

Who is Stan Smith? New film uncovers tennis and footwear legend

The former player, once a world No 1, also inspired a defining Adidas shoe and is the subject of a revealing new documentary

The Guardian - US

Adidas Tour360 24 Women's Golf Shoe Review

Could the new and improved Tour360 24 be the best spiked golf shoe for women? Alison Root puts them to the test to find out

Golf Monthly

Read news from The Economist, FT, and more,
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The new Umbro logo is a powerful tribute to a 100-year legacy in sport

Umbro is as iconic as Nike or Adidas.

Creative Bloq

11 Of The Best Running Shoes To Buy If You Wanna Rack Up Those Strava Kudos

If I get new running shoes, I'll run faster. It's simple girl math.

Pedestrian.tv

18 Spring Travel Essentials I'm Scooping Up for My European Vacation

Sunglasses, sneakers, and sundresses.

Marie Claire

Adidas to re-release original Predator, 30 years after iconic '100% legal, 0% fair' campaign

The Adidas Predator 94 is an iconic boot from the history of football, and it's set to be available once more

FourFourTwo

Tenniscore: from Watford to Wimbledon, it's time to up your style game

Preppy is on point this season as new A-list racket-romp Challengers drops. Joe Bromley has a guide to acing the Hurlingham look

Evening Standard

Mad for it: how Gen Z has fallen in love with the Liam Gallagher look

From Nunhead to Homerton, a new fashion icon has emerged

Evening Standard

Caitlin Clark Signs Lucrative Nike Deal, Breaks Records

Caitlin Clark, NCAA record-breaker and top WNBA draft pick, secures million Nike deal, marking a milestone for women's basketball sponsorship.

Top News

NBA Playoffs: Top Sneakers Worn By Players In Week 26

NBA players elevate their game with signature sneakers in intense playoff matchups, blending performance and style.

The Guardian - UK

Is there a market for a £360 replica football shirt? One luxury brand thinks so

Prepare for more team colours on the high street, because ‘sport/fashion has exploded into the mainstream’, according to one fashion expert

International Business Times

Nike's Germany Kit Deal 'Inexplicable', Says Adidas CEO

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

The Guardian - UK

Team GB’s Paris Olympics kit is short on imagination as function wins out

Promotional images show youngsters looking excited – but possibly more for the task ahead than the clothes they are wearing

Evening Standard

Team GB kit for Paris Olympics revealed as countdown to Games continues

Gymnast Max Whitlock and divers Andrea Spendolini-Sirieix and Tom Daley among stars modelling kit for launch

The Guardian - UK

Something blue: British kits for Paris 2024 stripped back and traditional

Team GB and ParalympicsGB official kits have been unveiled by adidas with no sign of any ‘hoo haa’

Tom Daley looks hot as a firecracker in Adidas’ official Paris Olympics Team GB kit

Yet the team kit looks less controversial than Nike’s recently announced set

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