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The Latest Breaking News from TV Tech

The Changes Coming to the Digital Video Landscape in 2024

To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising

TV Tech

ADTH Expands Availability of NextGen TV Receiver to Walmart.com

The certified 3.0 receiver is now available for $89.99 with free shipping

TV Tech

Charter Adds Disney+ Basic to Spectrum TV Select Package for Free

The launch is the first important programming change from Charter’s landmark deal with Disney last Sept.

TV Tech

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IAS Announces Quality Attention Measurement Product

The company is billing it as the first attention product to unify media quality and eye tracking

TV Tech

GroupM Forms Ad Innovation Accelerator

Disney, NBCU, Roku, YouTube, Brightline, Kerve and Telly have joined the effort to enhance traditional ad spots for streaming audiences

TV Tech

tvScientific Unveils CTV Ad Training Course, Community

Performance TV Academy courses will offer courses on CTV ad strategies and tactics

TV Tech

LG Ad Solutions Names Dave Rudnick SVP of Engineering

Rudnick joins LG from Vizio Ads, where he led the development of their CTV platform

TV Tech

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Fox News Media Promotes Scott Wilder To EVP of Production and Operations

Wilder will oversee all technical, field and production operations of Fox News Media’s special events and breaking news coverage

TV Tech

Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service

While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%

TV Tech

VAB Report Examines $84B Digital Ad Fraud Market

VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.

TV Tech

FM6 LPTV Rules Take Effect

The 14 grandfathered “Franken FMs” must confirm parameters by Jan. 29

TV Tech

CBS Television Stations Add Sinclair Diginets

Distribution agreement expanded to add Comet, Charge!, TBD and The Nest to some of the nation's largest DMAs

TV Tech

Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month

More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money

TV Tech

TransUnion Expands Neustar Integration

The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data

TV Tech

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TV Tech

Nexstar Media Inks New Multi-Year Distribution Agreement With Fubo

Agreement covers 89 Nexstar-owned local television stations across the U.S. and Nexstar’s national cable news network, NewsNation

TV Tech

Tegna Renews NBC Affiliation Agreements

The deal renews affiliation agreements for 20 Tegna markets

TV Tech

Roku Celebrates 10 Years of Roku TV by Hitting 100B Streaming Hours Per Year Milestone

The Roku streaming platform handled 100B streaming hours over a 12 month period ending in Q3, 2023

TV Tech

Roku Expands TV Lineup with Roku Pro Series TVs

Roku also announces Smart Picture, coming to the Roku TV Program spring 2024

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TV Tech

ESPN Digital Had 124.3M Unique Users in November

That marked its 21st consecutive month at #1 in the U.S. sports category, according to ESPN and Comscore

TV Tech

LG Upgrades AI Processing in New 2024 QNED TVs

The α8 AI Processor offers notable improvements in graphic performance and processing speeds

TV Tech

T-Mobile Adds Hulu to its Streaming Suite

Hulu becomes fourth streaming service available for free for Go5G Next customers

TV Tech

As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content

Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey

TV Tech

Amazon Prime’s Thursday Night Football Viewership Up 24% in 2023

Prime Video’s TNF audience is almost seven years younger than those watching the NFL on linear networks

TV Tech

It Sounds Fine Here!

Production, hearing and speaker placement all play a role in what you hear on TV

TV Tech

Edgio Appoints Todd Hinders CEO

Former AWS Elemental executive replaces Bob Lyons

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