I’m not sure if there is a player in the NFL who markets themselves more ferociously than does Pittsburgh Steelers wide receiver JuJu Smith-Schuster. He’s been involved with everything from eSports to pizza and even underwear. Smith-Schuster is back at it again with his own cereal, Jumpin’ JuJu Crunch.
This is a collaborative project with PLB Sports and Entertainment and will be solid through the Giant Eagle chain of grocery stores. All the profits from the sale of the cereal will go to Smith-Schuster’s JuJu Foundation.
What is the JuJu Foundation, you ask? Here’s what their website says.
The JuJu Foundation is a non-profit organization dedicated to the support of youth initiatives and lifting the spirits of those in need.
So if you enjoy cereal and lifting the spirits of those in need, you should head to Giant Eagle soon and get yourself a box.
