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The Guardian - UK
The Guardian - UK
Technology
Keith Stuart

Xbox price cut - not for UK

So as you probably spotted yesterday, Microsoft has announced a price cut for Xbox 360 in the US - the Premium machine is down to USD350, the Elite to USD450 and the Core to USD280.

Is this a response to another recent console re-pricing? Wired thinks not:

"This might look like a reaction to the recent PS3 "price cut", but since Sony is really only running a fire sale until the 60GB models have gone, I'd say this is more relevant to the Wii, which is unlikely to see any kind of discount until Nintendo can actually meet the demand."

Today, UK news sites have been quick to confirm that - surprise, surprise - no equivalent price drop is planned on this side of the Atlantic. "This announcement was specifically around pricing in the US. We have not announced any pricing changes in Europe," goes the official comment. Well, it's fair enough - there's sure to be a rational explanation for why we're now paying over one hundred pounds more for the premium package than our American cousins.

Meanwhile, 'leading industry analyst' Michael Pachter told investors not to expect any more PS3 price cuts this year either: "We do expect Sony to be in a position to cut the price of the PS3 in early 2008, when blockbuster games Grand Theft Auto IV and PS3 exclusive Metal Gear Solid 4 will launch," he predicted.

Look on the bright side - Pachter forsees a possible PS2 price cut before Christmas.

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