
X is a bit absurd, but it’s never dull. Recently, a tech entrepreneur did the unthinkable — she called her ex-mother-in-law to buy her house.
Alex Friedman is a tech entrepreneur and influencer who spends most of her posts talking about what she’s learned about startups and the lessons she can impart to people trying to break into tech. But X’s algorithms are always most excited when you dispatch something a little controversial. It is the lair of Elon Musk, after all.
Friedman took to X to share a very personal development. Apparently, Friedman’s former husband had a very impressive beach house, one she even admitted she repeatedly joked about during their divorce, saying that house would ultimately be what she missed the most.
Well, she seemingly finally got what she wanted. In the same post, Friedman told her followers that she just found out the beach house is on the market. As Ben and JLo made clear recently, this is not exactly a seller’s market for real estate, considering the challenging economy, so they may not be drowning in bidders as one might think. Friedman suggested she might make an unhinged move and actually place a bid for the house.
My ex’s family had this beach house I loved so much that when we broke up, I joked the thing I’d miss most was the house…
— Alex Friedman
Well… I just saw it’s being listed for sale…
And I do fear this means I now have the opportunity to do the most unhinged thing I’ve ever done…….(@heyalexfriedman) July 11, 2025
Now, as you can imagine, the responses to the post were pretty upset. Some wanted to know why she even had the Zillow alert on for the property. Some called her move deranged. But seemingly, most people were just egging her on, if for nothing else, just to find out what the response from the family would be.
Deranged!
— @jason (@Jason) July 12, 2025
But why were your Zillow alerts on for this address?
— Naithan Jones (@NaithanJones) July 11, 2025
Well, it turns out Friedman was not just being facetious. She actually did text her ex’s mother, and in the cropped shared screenshot, the mother seemed very receptive to the idea. In part, the ex’s mother said, “We could be interested!”
Oh so sorry you thought I was JOKING about texting his mom????
— Alex Friedman
Operation Beach House is underway pic.twitter.com/8s5cjwTJTe(@heyalexfriedman) July 11, 2025
Usually, stories on X end in the worst way possible. It’s not exactly a place known for happy endings, or even sober discussions about topics you’d think all of humanity had already concluded on. But you realize Friedman is not a rookie at Twitter. She kept things light, replying to even the harshest comments with a funny quip, reiterating that everyone complaining about her wanting to buy the house would understand if they only saw the house.
She seems to have maintained a great rapport with the family, even though they are no longer family. Ultimately, that’s the issue people seem to have with this dynamic. Everyone expects a situation where a divorce happened to be acrimonious, and buying their beach house would only happen as a vindictive move. But here, that all seems like a form of projection. Alex Friedman just seems to want to live out her life in an impressive house that she once saw, and maybe we might have a little to learn from her.
When you end relationships and think that ending them on a good note is going to cause more grief than good, you’ll never know when you’ll actually need to make a call back. This is a funny story that probably started pretty tough, but luckily, it ended perfectly.