Michael Wolff, the Vanity Fair, media blogger and biographer of Rupert Murdoch, has taken on a new job. He is to become editorial director of the Adweek Media Group, which publishes trade publications such as Adweek, Brandweek and Mediaweek.
"Michael, in my opinion, is one of the great lovers of the media business," said Richard Beckman, chief executive of the group's parent company, e5 Global Media. "He's controversial. Which is good. If you want to make an omelette you have to break some eggs."
Wolff said: "It's interesting to me that these guys would have chosen someone who is not diplomatic."
He will remain a contributing editor at Vanity Fair, but will no longer write a media column in the magazine. He will also write in his new job. "I will be the dominant voice in the Adweek constellation," he said.
Source: New York Times
