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Evening Standard
Evening Standard
Entertainment
Nuray Bulbul

Will the Oasis tour boost the British economy?

Noel and Liam Gallagher’s return may have a bigger impact on the economy than expected - (Kevin Cummins / Iconic Images)

The Oasis 2025 reunion tour is anticipated to have a supersonic economic impact, with new research estimating that it may provide a boost of over £940m.

More than 630,000 fans are expected to attend the band's sold-out, seven-night residency at Wembley Stadium in the capital, with each night expected to generate £60.9 million in transport, hotel, and retail spending, according to new statistics from Novuna Personal Finance.

Although the financial boom is spread across several industries, food and drink and ticket sales are expected to drive the most spending, with estimates of £100 million and £99 million, respectively.

Theresa Lindsay, Chief Marketing Officer Novuna Personal Finance, said: “The Oasis reunion is more than a once-in-a-generation music event – it’s a serious economic opportunity. With nearly 60% of spending staying in local communities, this tour is set to deliver a powerful and lasting boost to high streets, hospitality, and tourism across the UK.”

Between July and September, Oasis will play 17 shows in London, Manchester, Cardiff, and Edinburgh as part of their much anticipated return.

According to a separate analysis by Barclays' Wonderwallets, the band's UK tour is predicted to generate an astounding £1.06 billion in total spending, surpassing the £997 million estimated for Taylor Swift's eras tour earlier this year.

The bank discovered that the average Oasis fan will spend £766.22, and that doesn't only include ticket prices. Instead, it encompasses travel, accommodation, food, fashion, and merchandise.

Despite spending more than anticipated on their tickets, the majority (64 per cent) apparently felt that the event was worth the higher costs.

The tour capitalises on the fastest-growing experience economy, where consumers are placing a higher value on meaningful experiences than tangible commodities.

Rich Robinson, head of hospitality and leisure at Barclays, said in a statement: “The experience economy is no longer a trend, it’s a fundamental shift in how consumers determine their financial priorities.

“Just as we saw with last year’s Eras Tour, fans are willing to go to great lengths when there is an emotional connection. For Live ’25 ticket holders, their investment isn’t just about attending the event – it’s about creating lasting memories tied to their cultural icons.”

This comes after Ticketmaster was accused by the UK's competition regulator of deceiving fans by implying that some may have overpaid for seats.

The watchdog has threatened legal action against Ticketmaster for selling over 900,000 tickets for Oasis's reunion tour just days before the start of what is anticipated to be the most successful series of shows in British history.

When tickets for the band's return shows went on sale in August of last year, the Competition and Markets Authority (CMA) raised concerns in March that Ticketmaster might have misled customers by charging over £350 for tickets that had a face value of £150.

Ticketmaster responded by stating that it had modified “some aspects” of their ticket sales procedure. But the CMA said that they were not sufficient to address its concerns.

By designating some seats as “platinum” and offering them for nearly 2.5 times the price of regular equivalent tickets, the ticketing company may have violated consumer protection laws, the CMA wrote in a letter to the business and trade select committee.

The company failed to adequately disclose that the seats offered no extra benefits and were frequently situated in the same section of the stadium as regular tickets.

Due to the failure of the consultation process with Ticketmaster, the CMA stated that it was now able to consider pursuing legal action.

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