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Fortune
Fortune
Jeremy Kahn

Will Apple's "awe dropping" event be enough for investors?

Smartphone screen displaying Apple's "Awe dropping" logo for its hardware announcement show later today. (Credit: Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)

Good morning.

Jeremy here again, filling in for Andrew, who is at Fortune Brainstorm Tech in Deer Valley, Utah. The conference kicked off yesterday, and man, I’ve got serious FOMO.

Some highlights so far:

  •  Lyft CEO David Risher told the audience that the company’s deal with California state lawmakers that paves the way for its drivers to unionize will actually save the company $200 million per year in insurance costs.
  • Jeffrey Katzenberg predicted that passing laws in the U.S. to protect children from online harms would be a slog, noting that it took 80 years to get seat belt laws passed in the U.S. 
  • DoorDash CEO Tony Xu detailed why autonomous delivery—whether through self-driving cars, small robots, or drones—has still not happened despite the better of a decade spent on research and development.

But the big news in tech today, aside from what’s happening at Fortune Brainstorm Tech, of course, is anticipation around Apple’s big hardware reveal later today. iPhone fans—and Apple investors—have great expectations. Will Apple live up to them? Bea Nolan has a rundown below of what we might see unveiled. One thing analysts are cautioning we probably won’t see: a lot of those native AI features Apple has been promising iPhone users for more than a year now.

Always leave ‘em wanting more may be good showbiz advice, but it might not do Apple’s share price any favors.

—Jeremy Kahn

Want to send thoughts or suggestions to Fortune Tech? Drop a line here.

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