- Britain's top polling expert, Sir John Curtice, stated there is "no doubt" that support for Reform UK is falling, despite Nigel Farage's claims to the contrary.
- Farage accused YouGov of being "deceptive" in its polling methods, prompting the firm to agree to publish more data alongside its surveys.
- While a recent YouGov poll showed Reform's support at 25 per cent, other analysts, including Sir John Curtice, noted an average two-point drop for the party across polls in the past month.
- Sir John Curtice highlighted that the average support for Reform across 10 pollsters this month is 27 per cent, down two points from February, and significantly lower than its peak of over 30 per cent last year.
- YouGov defends its methodology, explaining it questions people on how they are likely to vote in their own constituency to account for tactical voting, which it believes produces more accurate results.
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