Have the Tories finally managed to identify what women want? Latest polling (pdf) has found that 43% of female voters say they will vote for the Conservatives at the next election, compared with the 37% who put their trust in Labour.
Twice as many women than men have yet to make up their mind how to vote, which still leaves a lot for the parties to play for. But it's an amazing turnaround for the Conservatives who, just a few months ago, were so anxious about their poor polling among women that they designed a secret charm offensive aimed at winning back female voters.
It would be interesting to know what you thought had changed. Prior to the YouGov poll, the Resolution Foundation commissioned and published Ipsos Mori research which concluded that support for the coalition government among female voters in the C2 socioeconomic group (mostly low-skilled workers) had fallen sharply.
This chimes with Labour's claims that the government's economic strategy has hit women, and working women, hardest as they bear the brunt of the reforms to welfare and benefits, as well as job cuts in the public sector.
Women's votes are increasingly seen as crucial for the next election. So it's interesting to hear your views on why the coalition's promise to be the "most family-friendly government ever" is now, apparently, being given credence?
Why has the tide turned – and why now?
• This article was amended on 3 February 2012. The original attributed the Ipsos Mori research to the Relationships Foundations. This has been corrected.
