Singer-songwriter Ash Ruder first gained national attention on American Idol in 2021, known for her heartfelt storytelling and acoustic sound. In December 2022, she released Blue Genes, a deeply personal track about generational trauma and healing, featuring the powerful lyric: 'I got blue genes, passed down from mama and her mama too.' The song resonated with fans for its emotional depth and raw vulnerability.
In 2025, the track found unexpected viral fame after an American Eagle advert featuring Sydney Sweeney used a similar play on words. The campaign, titled Sydney Sweeney Has Great Jeans, sparked online confusion as users mistakenly connected it to Ruder's song. Although unrelated, the overlap led to a surge in interest. Ruder clarified the situation, saying, 'It really has nothing to do with the Sydney Sweeney ad, other than it's the same play on words.' While the ad drew criticism over beauty messaging, the brand defended it as a celebration of individuality.
Despite the mix-up, Blue Genes has now passed five million views, proving that powerful songwriting can shine even without a major promo campaign. Ruder's emotional honesty continues to connect with listeners, giving the track renewed life through both fan support and viral curiosity.
