A new web app was launched on Monday by YouGov, the pollsters, that allows users to view target audience profiles of companies. The Profiler tool, based on data collected from 190,000 UK YouGov members, put Twitter in a frenzy as users compared sets of audiences – from comparing the demographics of Made in Chelsea viewers to people who watched The Only Way is Essex, and comparing the personality of Taylor Swift fans to the Justin Bieber faithful.
Which newspaper reader prefers Vichyssoise soup to antipasti, or is more likely to own a cat than a dog? Here is a quick digest of the likely lifestyles of different UK newspaper audiences.
The Guardian
The top three favourite dishes of Guardian readers are likely to be antipasti, aubergine parmigiana and braised endive, they are into hiking and shop at Waitrose, taken from a sample size of 9,373.
Daily Star
A Daily Star reader particularly enjoys eating Neapolitan ice-cream, chips and curry sauce, describe themselves as funny and enjoy watching Emmerdale, according to a sample of 518 Daily Star customers.
Daily Express
A Daily Express customer enjoys eating meat pie and ham salad, is most likely to own a dog as a pet and describe themselves as adaptable but intolerant on occasion – according to a sample size of 2,169.
The Daily Mirror
Chips, curry sauce, ham and eggs are a Daily Mirror customer’s dishes of choice. The favourite sport of this reader is football and they describe themselves as bighearted, according to a sample of 2,868 customers.
Daily Mail
A Daily Mail reader enjoys eating cheese and tomato sandwiches, lobster and sweet and sour prawns, reading as a hobby and describe themselves as conscientious but intolerant on occasion. This is according to a sample size of 10,712.
The Daily Telegraph
The Telegraph reader enjoys eating Vichyssoise soup, stinking bishop cheese and Tournedos rossini, is most likely to own a cat as a pet and describe themselves as analytical but arrogant on occasion, according to a sample set of 6,773 customers.
The Sun
A Sun customer enjoys eating pork chops and chips, watches 36-40 hours of TV per week and describes themselves as big-hearted but headstrong on occasion. Taken from a sample set of 3,291 customers.
The Independent
Independent customers like eating antipasti, braised endive and Gambas Al Ajillo, enjoy writing and cycling and describe themselves as ethical but occasionally arrogant. Taken from a sample set of 4,553 customers.
The Times
Tarte au citron, baklava and pomme lyonnaise are favourite dishes of Times readers. They describe themselves as well educated and arrogant occasionally, and are most likely to own a cat. This is from a sample set of 4,528.
Financial Times
FT customers enjoy a spot of Braised endive, moules marinières and halibut with caper beurre blanc. Their favourite sport is sailing and describe themselves as analytical but arrogant, according to a sample set of 1,753.
