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The Independent UK
The Independent UK
National
Independent Reporters

What you need to know about new laws to cancel subscriptions easier

  • New government rules are being introduced to crack down on unwanted and misleading subscriptions, aiming to save consumers approximately £400 million annually.
  • The regulations, expected by Spring 2027, will make it easier to cancel subscriptions, prevent silent rollovers onto expensive contracts, and ensure companies are transparent.
  • Key benefits for consumers include clear information before signing up, reminders before free trials end or contracts renew, and straightforward online cancellation options.
  • A new 14-day cooling-off period will be implemented after a free or discounted trial ends, or when a 12-month or longer contract automatically renews; this could save consumers an average of £176.
  • Consumer protection minister Kate Dearden stated the rules are designed to give consumers greater control over spending and are being introduced next year to allow businesses time to prepare.
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