The Guardian’s flagship media event, the Changing Media Summit, returns on 15 and 16 March 2017.
The event will address restoring faith in the media sector.
The growing role of social media as a distribution channel for news raises important questions around the extent to which our view of the world is being distorted by online ‘filter bubbles’.
Readers, fed up with irrelevant and poor quality ads, are increasingly turning on adblockers to improve their online experience.
Consumers are also turning their backs on brands that offer empty big, bold promises and those that offer unrealistic, stereotypical images of perfection.
In addition, there’s a breakdown of trust between brands and agencies, with the recent rebate scandal in the US, and ongoing concern with digital ad fraud and viewability, compounding the issue.
Join more than 400 decision-makers from across the media spectrum as we debate how the industry can rebuild trust in a post-truth age.
We are always open to our members and the professional community participating in shaping the programme. If you have content and speaker ideas, please send them to Adam Davidi on Adam.Davidi.Freelance@theguardian.com
