DIGITAL ID cards are set to become a legal requirement for all UK adults. And they appear to be called Brit Cards.
Now, whilst the cards are part of Labour’s current obsession with clamping down on migration in the hopes of keeping good old British patriots happy, party bosses have shot themselves in the foot with the name when it comes to the Scottish, Northern Irish and Welsh populations.
Did no one think about the ramifications of those in Northern Ireland being forced to carry a "Brit Card"? What about the Scots, of whom a large proportion would sooner defecate in their hands and clap than be referred to as a “Brit” in any form?
Northern Ireland’s history is wrought with political violence inflicted and stirred up by British military forces. Though the six counties were agreed as a fixture of the UK in the Northern Ireland Good Friday Agreement Referendum of 1998, recent polling shows a growth in support of Irish unity amongst both the Catholic and Protestant populations of Northern Ireland.
In Scotland, the weight of a dying Union continues to bog our wee island nation down.
From being yanked out of the EU against our will to the rise of diet-fascism under a party which promised change, it’s reasonable to suggest the Brit Card won’t go down too well with Scots, regardless of their stance on independence.
And in Wales too, pro-independence Plaid Cymru lead the polls. An increasing number of them don't want to be "Brits", either.
It begs the question: Does no one in Starmer's government have any clue about the political history of Scotland, Ireland and Wales?
Apparently not. The PM may have lost his head of comms, but Steph Driver was still part of the gang before Thursday's announcement was made.
As Ipsos Scotland polling finds him less popular than Trump, it seems that there is no level of brass neck that could push Keir Starmer out the door of Number 10 of his own accord.