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Woman & Home
Woman & Home
Lifestyle
Sennen Prickett

News just in, our team deem these the best new beauty launches to hit the market this September

Collage of the best new beauty launches (L-R) Living Proof Perfect Hair Day Velvet Amber Dry Shampoo, UKLASH Tubing Mascara, Jones Road BKYLN Fragrance, Origins Youthtopia Apple Butter Cleansing Balm and Tropic Setting Spray, on a neutral background with mascara, cream and oil swatches.

In a month that brought us the official start date of autumn and the cooler, crisper weather, we were also introduced to an abundance of new beauty launches from the likes of L'Oréal, Sol de Janeiro, Murad and more.

As a beauty team, we're incredibly lucky to have an array of newness arrive in the post each month, giving us a chance to trial formulas that have just launched (and sometimes yet to launch) to see whether they're actually worth parting ways with your money for. Well, September has been all go, go, go in the beauty world with new buys making their debut left, right and centre that we've almost lost count. We're talking the best perfumes for women to carry you through the transitional season and one of the best cleansing balms to nourish your complexion.

So, we're here to act as your personal try before you buy service, revealing the ten crème de la crème beauty products that are hot off the press and worth snapping up this pay day...

The best new beauty buys that arrived in the post this month

Whether you're on the hunt for a new best mascara that won't budge, even in the unpredictable autumnal weather conditions, or the best retinol cream that firms, lifts and sculpts as you catch your zzz's, you'll be pleased to know that we've been testing it all this month.

Our Editor says...it's the time for dry shampoo

September has brought with it cloudless autumn days, the return of all our favourite cosy rewatches, and a surprising number of busy days, evenings and weekends. So with most of us back to full schedules and hot, sunny holidays a distant dream, what better time for there to be not one, not two, but three new dry shampoo launches...

~ Aleesha Badkar, Beauty eCommerce Editor at woman&home

Our 9 top tried and tested beauty picks to snap up this month

Notable new beauty launches in September

Given that there were so many product launches to make their debut on the market this month, we have to give credit where credit's due and give our flowers to the lineup of other impressive newbies on the block this September.

Think, eyelash growth serums, refreshing face mists and all-new seasonal scents...

2025's best new beauty products

Meet our expert panel

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