Jacob’s Cream Crackers: ‘Move It’ (starts at 00:05) - UK
It was bound to happen eventually: Jacob’s Cream Crackers have actually gone crackers themselves. A woman sits down in front of the exotic fish tank at an aquarium to enjoy a light snack - the perfect excuse for her packet of Jacob’s crackers to break into an animated rendition of Reel 2 Real’s I Like To Move It. Bonkers... in a good way.
Agency: Grey London
Director: Gary Freedman
Asics: ‘Want It More’ (starts at 00:38) - Pan-Global
Sports brand Asics has been quietly working out over the past few years to get bigger and buffer. Notably associated with running, it’s now flexing its muscles across other sports categories and this advert wants us to know what it’s capable of. The line – “Want it more” – makes Nike’s “Just do it” sound laidback, flaky and out of date... the difference between conquering a mountain blindfolded and picking up the remote to change channel.
Agency: 180 Amsterdam
Director: Henry-Alex Rubin
Chevrolet: ‘Horror Movie’ (starts at 01:41) - US
Horror director Sam Raimi parodies his favourite genre in this advert for Chevrolet highlighting the benefits of early warning systems. As a woman makes a trademark horror film move, strange voices suggest a wiser course.
Agency: Commonwealth
Director: Sam Raimi
Dogs Trust: ‘Special Someone’ (starts at 02:45) - UK
Sentimentality in advertising doesn’t always sit well with Ad Break and when it’s used to sell financial services it can be a bit gag-inducing... but when the aim is to persuade people to adopt a dog rescued by a charity, no one with a heart should question its legitimacy. And this adorable film for the Dogs Trust will melt yours, if it’s functioning.
Agency: Kitcatt Nohr
Director: Pete Riski
National Geographic Channel: ‘The Story of God’ (starts at 03:48) - US
The National Geographic Channel’s The Story of God hits screens shortly and in an impressive coup, they’ve enlisted God to present the programme. Well, nearly. It’s actually Morgan Freeman – who has form as God, having played him in Bruce Almighty. And – as well as Freeman’s sonorous delivery – there’s some super imagery to admire in this piece.
Agency: Holman + Hunt
Director: Favourite Colour: Black
Jason Stone is the editor of www.davidreviews.tv David Reviews
