Consumer watchdog Which? has warned shoppers to avoid using a particular branded sun cream. According to Birmingham Live, consumer group testers found it 'did not come close to hitting its claimed SPF30'.
Two rounds of testing by the watchdog found that Avon's Refreshing 3-in-1 Face and Body Sun Lotion SPF30 'did not offer' the sun protection advertised. But Avon said it 'stands behind its data and that of the independent labs' which conduct its testing.
Which? advised consumers against buying the product, which costs £5.75 for a 150ml bottle. Natalie Hitchins, Which? head of home products and services, said: "It's a concern to find a big brand product on the market that has failed our testing and did not offer the level of protection claimed on the packaging.
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"Our advice is to stick to a tried and tested sun cream. Do not be fooled into thinking that paying a higher price will definitely mean a better or safer product as our testing proved a supermarket own brand product can do the job well."
Responding to the claims, Avon said: "The safety of our customers is our priority and that's why our expert skincare team produces the most effective sun care formulas. Upon hearing from Which? Avon has engaged its Quality and Research and Development teams to investigate the specific batch of product that Which? tested. Avon stands behind its data and that of the independent labs which conduct our testing."
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