Meta's newest AI feature is giving users a reason to check their Instagram settings.
The company recently rolled out Muse Image, an AI image generator that can create original images, edit photos and even generate ads. But one feature, in particular, has sparked concerns: anyone can use photos from public Instagram accounts to generate AI images by simply tagging that account.
While Meta excludes private accounts and users under 18 by default, public accounts remain eligible. That means your public posts and reels could be used in AI-generated creations by other users, without you being notified.
The feature has raised questions around consent, privacy and the potential for misuse, including impersonation and non-consensual image manipulation.
If you'd rather keep your Instagram content out of Meta's AI features, here's how you can turn the setting off.
How to stop Meta AI from using your Instagram photos
- Open Instagram and head to your profile.
- Tap the three-line menu in the top-right corner.
- Scroll down to Sharing and reuse.
- Look for "Allow people to use your content on Instagram with AI features on Meta."
- Turn the toggle off for both Posts and Reels.
