Herbal products maker Himalaya Drug Co. on Thursday announced that it has appointed Indian cricket team captain Virat Kohli and cricketer Rishabh Pant as brand ambassadors for its men face care range.
Made by advertising agency Chapter 5, the television campaign features the cricketers rapping to the latest proposition by Himalaya Men, “Looking good…and loving it”. The campaign aims to highlight association with real-life heroes in line with the company’s commitment of being a wellness partner to every consumer.
“With male grooming emerging as one of the fastest growing sectors in India’s personal care segment, Himalaya Men will play an important role in the new trend of looking good. The concept of ‘Looking good…and loving it’ brings to life a unique amalgamation of style as well as the brand vision of ‘Wellness in every home and happiness in every heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolize the brand’s promise to make every young man look good and feel confident,” said Rajesh Krishnamurthy, business head - consumer products division, The Himalaya Drug Company.
Himalaya Men’s grooming range comprises of an elaborate herbal range of pimple care, oil clear and active sport face washes, an array of hair styling gels, and a niche face and beard wash. The entire range is available across retail stores in India as well as e-commerce stores like Amazon, Flipkart, and Nykaa.
