Today, more than 40% of people consider their mobile phone as the most important resource for information. While mobile has become the first screen for many consumers, marketers spend only 10% of their advertising budgets to reach consumers where they are, and where they find the most important information.
With consumers now relying on their mobile devices to do just about everything, the question brands must ask themselves is: how does mobile fit into the overall customer experience across all my channels?
Location has become the key for marketing that looks to bridge the gap between consumer’s activities on and offline, using the mobile device as the context for consumer intent. According to BIA/Kelsey’s latest estimate, location is one of the fastest growing segments in mobile marketing, with US location-targeted mobile ad revenues projected to grow from $4.3bn to $19.3bn in the 2014-18 period, which represents a 35% annual growth rate.
As usage and buzz around location continues to grow, now is the time that all marketers need to understand the context of location in mobile marketing and beyond.
In this free webinar on Tuesday 31 March, 2-3pm EDT, Dan Silver, director of marketing at xAd, will explain how marketers and their agency partners can use location for a competitive advantage.
Attendees will learn:
- How location creates a new understanding of audiences across the consumer journey
- How to use location insights to tailor marketing strategies at the most pertinent points in the path to purchase
- Case studies from national brands that show how to turn the context of location into real-world actions
Click here to register for this webchat
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
This advertisement feature is brought to you by xAd, sponsors of the Guardian Media Network’s Future of advertising hub.
