Ulrika Jonsson has taken aim at Maisie Smith as she labelled her a self-indulgent attention seeker.
The actress sparked speculation she may have split from her boyfriend Max George after sharing a compilation video of herself crying on TikTok.
Her emotional upload was accompanied by the song Evergreen (You Didn't Deserve Me At All) by Omar Apollo.
Maisie - best known for playing Tiffany Butcher on EastEnders - was seen with tears running down her cheeks and wiping her eyes leaving fans concerned.
But sympathy is still in short supply from Ulrika, it seems.
Writing in her Sun column, the former Gladiators host says it stinks of the boy that cried wolf.
"I certainly can’t imagine reaching for my phone mid-personal drama to ensure I captured my tearful moment for people to see," she said.
"Surely, sadness, mourning, personal trauma or grieving is something private – not something you milk?
"It also exploits the loyalty and goodwill of her fans, who clearly care deeply about her. Maisie Smith bawling on TikTok is so self-indulgent and attention seeking."
But fear not, there's not split on the cards - and it could possibly be quite the opposite.
The Wanted singer Max and former EastEnders actress Maisie yesterday sent fans wild as they posed together during what they called a 'baecation' and sparked rumours they're engaged.
Max looked smart in a white polo top, beige trousers and black Converse-style trainers with white laces.
Strictly Come Dancing star Maisie, meanwhile, wore a stunning animal print midi dress and red heels.
As both Max and Maisie shared the images, they captioned the snap: "Baecation," indicating they're away on a romantic trip.
It wasn't their outfits that caught the eyes of fans as some beady-eyed followers noticed Maisie appeared to be wearing a sparking oval-shaped ring on her wedding finger.
One asked: "Is that an engagement ring?"
"I thought the same," another replied. While a third quizzed: "Is that a ring? On your RING FINGER?!"
The couple confirmed their romance as they went Instagram official in early September, as Maisie was poised to make her debut on Celeb SAS: Who Dares Wins.
In his first post about Maisie he shared a promotional snap of her from the programme and wrote: "You're my winner already," followed by a love heart.
The pair first sparked rumours they were in a secret romance as they were spotted kissing on a flight in Crete in August.
