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UK grocery price inflation slows down, says Kantar report

FILE PHOTO: A shopper pushes a trolley in a supermarket in London

UK grocery price inflation has been slowing down, but at a slower rate, according to a recent report from Kantar, a leading market research company. The report suggests that despite the easing of inflationary pressures, grocery prices in Britain continue to rise, albeit at a more gradual pace.

The data from Kantar indicates that grocery price inflation in the UK was 0.8% in the most recent 12-week period, ending on October 10th. This represents a decrease from the previous period, where inflation stood at 1.3%. While this indicates a deceleration in the rate of inflation, prices are still on the rise for British shoppers.

Several factors contribute to these ongoing price increases. One significant factor is the rising cost of imported goods, fueled by global supply chain disruptions and increased transportation costs. This has had a direct impact on the prices of certain food items, such as fresh produce and staple goods.

However, the rate of grocery price inflation has slowed as some cost pressures have started to ease. For instance, supply chain disruptions caused by labor shortages in the food industry have recently shown signs of improvement. This has helped mitigate some of the upward pressure on prices.

Additionally, the intense competition amongst UK grocery retailers has also played a role in controlling price inflation. Supermarkets, in an effort to attract consumers and maintain market share, have been absorbing a portion of the increased costs themselves, rather than passing them entirely onto customers. This strategy has been effective in keeping price hikes in check, but there are limits to how much longer retailers can sustain this approach.

The report also highlighted the ongoing presence of promotions and discounts as a factor in managing grocery prices. Retailers have been utilizing various pricing strategies to entice customers and drive sales, particularly in light of the highly competitive landscape. These promotional tactics help to offset some of the inflationary pressures faced by consumers.

While the slower rate of grocery price inflation in the UK is a positive development, the overall picture is still one of rising costs for consumers. The impact of Brexit, along with global inflationary trends, continues to be felt in the country's grocery sector. Shoppers, therefore, must continue to navigate these cost pressures and evaluate their purchasing decisions accordingly.

In conclusion, the latest data from Kantar indicates that UK grocery price inflation is decreasing at a slower rate. Although there are signs of easing pressure on prices, consumers are still facing rising costs when shopping for groceries. Factors such as increased import costs, supply chain disruptions, and intense competition among retailers contribute to this ongoing trend. Retailers, for now, are able to absorb some of these costs and offer promotions to alleviate the burden on consumers. However, the long-term sustainability of this strategy remains uncertain.

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