UGREEN has teamed up with Honkai Star Rail in a new partnership that aims to bring together fast charging technology and one of the world's most popular space fantasy games, giving fans in Thailand an opportunity to power up their devices while celebrating their favourite interstellar adventure.
Founded in 2012, UGREEN operates in more than 180 countries around the world, while HoYoverse's Honkai Star Rail has grown into one of the most successful role playing games on mobile phones in recent years.
In Honkai Star Rail, players take on the role of a Trailblazer travelling across the galaxy in search of answers about the mysterious Stellaron. Along the way, the protagonist encounters diverse worlds, colourful companions and battles that mix science fiction, mythology and cosmic adventure in equal measure.
The global consumer electronics brand said the collaboration with HoYoverse game company marks its latest push into the gaming sector, building on the success of its previous partnership with Genshin Impact. The move reflects a growing trend among technology companies seeking deeper connections with gaming communities through exclusive products and fan experiences.
At the heart of the partnership is a themed collection inspired by Yao Guang, a military strategist from the Honkai Star Rail game.
The collection will be blending visual identity of Honkai Star Rail with UGREEN's charging technology. The range is designed for gamers, travellers and everyday users who need dependable power on the move. UGREEN said the collection will include charging accessories, 10,000 mAh power banks, smart trackers and retractable USB C charging cables, along with a gift box and exclusive collectible items created for fans of the game. More details are expected to be released next week, ahead of the full launch.
The partnership will also make a high profile appearance at HoYo FEST 2026, which runs from July 30 to Aug 2 at Central Ladprao department store in Bangkok, where the products will be showcased and sold.
Visitors can expect hands-on demonstrations, themed activities and opportunities to interact with fellow fans. Organisers say the exhibition areas have been designed to deliver an immersive experience that celebrates both technology and gaming culture. The events are expected to attract large numbers of players eager to own limited edition products and collectibles.
For fans of the game, the new collaboration offers something practical as well as collectible. After all, saving the galaxy is much easier when your power bank is fully charged.
