Tying yourself down to a fixed-term mobile phone contract is an important investment.
The good news, however, is that due to large amount of competition out there, it's a buyer's market.
More and more, retailers are offering customers greater incentives to choose them above everybody else.
With Black Friday looming on the horizon, now is a better time than most to renew your plan.
Along with deductions off up-front costs, leading mobile phone providers and operators are giving away gifts to sway you in their direction.
If you're looking for an iPhone, one of the best giveaways currently on the market is the free Apple AirPods on offer with EE on the iPhone SE.
Deals of the latest iPhone 12 are slightly harder to come by. AirPods are available on selected plans with Three Mobile, while EE are offering trade-ins of up to £300.
Elsewhere O2 are offering 12 months of free access to streaming Disney+ on a number of their pay monthly plans.
Vodafone, meanwhile, have a wide-range of freebies from BOSE headphones to Harman Kardon speakers. They're available on the Samsung Galaxy, Google Pixel are others.
As part of their recently launched Black Friday deals, Virgin Media have some of the better giveaways currently available.
They have a 'Samsung bundle' that comes with a 32" Smart TV and a 'Switch It Up' bundle where you can get a Nintendo Switch console with a HUAWEI P30 Lite.
