Food, travel, vlogs… and now government promotion? This episode of TV Newsance breaks down how Curly Tales became the face of a ₹6 crore Doordarshan documentary promoting the Modi government — and how the same content quietly appeared on private, monetised YouTube channels.
We look at how rules were bent, paperwork signed months later, and why paid promotions without disclosure are becoming the new influencer business model.
When politicians are sold like products, don’t viewers have the right to know? And why is public money being used to fund influencer PR?
* Based on a subscriber-only Newslaundry investigation
* Focus on YouTubers, not TV godi media this time
* Why #AD and transparency matter
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