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Turning Point USA will host rival to Bad Bunny's Super Bowl halftime show

Turning Point USA on Thursday said it will host a competing show to Bad Bunny's 2026 Super Bowl halftime performance.

Why it matters: The announcement capitalizes on MAGA outrage over the NFL's selection of the Puerto Rican artist, who skipped shows in the continental U.S., partly because of concerns with ICE raids.


  • Performers and event details were not yet announced for the "All American Halftime Show," which will, per Turning Point, celebrate "faith, family and freedom" on Feb. 8.

Driving the news: Conservative uproar followed the announcement of Bad Bunny, one of the world's most popular artists, as the Super Bowl halftime headliner.

  • An adviser to the Department of Homeland Security signaled that ICE officials might be sent to the 2026 Super Bowl.
  • White House press secretary Karoline Leavitt said earlier this month there is "no tangible plan for that in store right now."
  • Bad Bunny's tongue-in-cheek response to critics was to tell them in Spanish to learn the language during a Saturday Night Live monologue.

Friction point: Turning Point USA with its announcement launched a form for people to express interest in music genres, with one of the choices being "anything in English."

  • The other options included Americana, classic rock, country, hip hop, pop and worship.

Zoom out: Turning Point USA resumed its campus tour weeks after founder Charlie Kirk was fatally shot last month.

  • Prominent MAGA leaders have been hosting "this is the turning point" events.

Go deeper: Bad Bunny's Super Bowl backlash part of history for Latino performers

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