- The Toyota bZ Woodland wagon and C-HR compact crossover launch soon.
- The bZ Woodland starts at $46,750, while the C-HR will run you $38,450.
- Both cost more than Subaru's virtually identical electric models: the Trailseeker and Uncharted.
For years, Americans have been clamoring for more electric options from Toyota. The brand has a stellar reputation for reliability and a strong association with cleaner, greener driving, but its all-electric lineup has remained relatively skimpy.
Since 2022, its sole EV offering in the U.S. has been the bZ4X, now called the bZ. And at the beginning of its run, the crossover was dogged by lackluster range and charging speeds.
Toyota plans to launch two more crossovers to round out its battery-powered portfolio in 2026. Pricing will make or break how any new EVs—including the compact C-HR and larger bZ Woodland—perform in a post-tax-credit environment. And, last week, Toyota quietly announced how much its newest EVs will cost.
The C-HR will start at $38,450 for the SE trim, while the XSE version will run you $40,450. (All prices quoted here include destination fees.)
The bZ Woodland, essentially a wagon-like take on the brand's existing bZ electric crossover with extra cargo space and rugged flair, starts at $46,750. The BZ Woodland Premium costs $48,850.
Curiously, both are notably more expensive than their Subaru counterparts. Toyota and Subaru codevelop EVs, so each Toyota has a nearly identical Subaru twin.
The Subaru Uncharted (similar to the C-HR) starts at $36,445. That's for a front-wheel drive model, whereas the C-HR comes only in all-wheel drive. That helps explain the price difference. Comparing apples to apples, the cheapest all-wheel-drive Uncharted will cost $41,245.
If you simply like this compact body style and don't care about having two extra drive wheels, the Uncharted seems like the better value. We asked Toyota if a lower-cost, single-motor C-HR is in the works, and a spokesperson declined to comment on future product.
The Subaru Trailseeker, which the brand pitches as an electric version of the Outback, will cost $41,445 for a base model. That's a $5,305 discount as compared to its bZ Woodland twin, as Car & Driver first noted. Both feature standard all-wheel drive.
The bZ, which sits in between the two new models in terms of size and was recently updated with significantly better specs, will remain Toyota's lowest-cost EV in the U.S. this year. The 2026 model starts at $36,350. Despite being smaller than the bZ, the C-HR won't be the electric bargain some expected.
Two more electric options from Toyota—plus a pair of even more accessible Subarus—should help drive EV adoption in the U.S. during an uncertain time for electric car sales. All these models come from the factory with the Tesla-style NACS charging port. The Uncharted and C-HR both promise roughly 300 miles of range.
More choices, particularly from brands Americans know and love, are widely seen as key to getting more butts in seats. More broadly, the numerous cancellations and delays we're seeing in the EV market are being outweighed to some degree by the roughly 30 new electric models launching in the U.S. this year.
But, if you want an even more affordable Toyota EV, you may have to wait for the electric Corolla.
Contact the author: Tim.Levin@InsideEVs.com
Updated 8:10 pm with additional comment from a Toyota spokesperson.
