Interactive football and dining destination TOCA Social is to launch its third UK venue at Westfield London in Shepherds Bush on 1 July.
The competitive socialising brand will occupy 30,000 sq ft of the former Debenhams department store space, hosting 24 game boxes and with a 1,000 standing capacity.
TOCA Social White City will also offer virtual reality experience, Sandbox VR including the Squid Game Virtuals game created in collaboration with Netflix.
TOCA Social opened its first site at The O2 in London in 2021 followed by the Bullring in Birmingham last year.
Alex Harman, President of TOCA Social, said: “There is a clear and accelerating trend of people wanting more experiential entertainment, particularly around the nation's favourite sport, football. TOCA Social White City will be our third UK venue and largest yet, although we feel we are still scratching the surface of demand for TOCA Social.
“We are delighted to be partnering with Unibail-Rodamco-Westfield on this project and excited to be opening our doors in time for the Women's Euros in July."
Andy Scanlon, co-founder and CEO of Sandbox VR UK & Ireland, said: “We are excited to bring the future of entertainment with our groundbreaking virtual reality experiences to TOCA Social's biggest venue yet, Westfield White City. This is the start of an exciting collaboration and we look forward to immersing guests in a whole new world of interactive entertainment like never before.”
Jacinta Rowsell, head of customer & retail operations, Northern Europe of Westfield’s owner Unibail-Rodamco-Westfield, said: “The arrival of TOCA Social at Westfield London represents the future of destination-led retail – where world-class entertainment, dining, and technology come together under one roof. This partnership cements Westfield London as the capital’s ultimate playground for the next generation of social experience.”
