Tinder makes big change to attract Gen Z daters

• Tinder, the world's most-used app with about 50 million monthly users, will launch a double date feature in the UK from mid-July.
• The new function allows users to team up with up to three friends to "swipe right" on other pairs, creating a group chat when a match is made.
• Tinder reports the double date feature has been successful in attracting young people and women looking for a more relaxed, social approach to meeting new people, with nearly 90 per cent of double date profiles coming from users under 29.
• The platform is ramping up efforts to retain women and Gen Z users by rolling out additional safety features, such as ID verification.
• Data from testing showed women were three times more likely to like a pair than individual profiles.

IN FULL

Tinder unveils major update that changes how users date