- Fujifilm is raising prices across the board on cameras and lenses. Included in the move are the X100VI, a TikTok favorite, which will cost $200 more. One camera will see an $800 price increase.
TikTok’s favorite camera is going to cost a lot more thanks to tariffs.
Fuiifilm has increased the prices on virtually all of its cameras and lenses, with prices jumping from $50 or so to $800. Included in the increase is Fuji X100VI, which has seen a big boost in popularity as TikTok influencers have talked it up. (There are more than 11,000 posts about the camera at present.)
The X100VI will now cost $1,799, a $200 increase. The company’s highest-end camera, the GFX100 II (body only) will receive the highest increase, jumping $800 to $8,299.
Fuji’s not alone. Canon has already raised prices once since the tariffs were first announced and has warned it could do so again.
Fuji is in a somewhat precarious position, though. Last year, the company moved its supply chain to China as TikTok love for the X100VI’s predecessor was just as strong, creating inventory issues. When Trump announced the first round of tariffs, however, it pivoted, bringing some manufacturing back to Japan.
Japan, subsequently, was hit with an additional 15% tariff.
The continued confusion over tariffs is causing all sorts of pricing whiplash for companies and consumers. It’s also causing economic agita. Stocks have yo-yo’d in recent weeks, with charts looking like a theme park rollercoaster track. And big financial names continue to sound warnings.
Danny Moses, founder of Moses Ventures and the subject of the book/film The Big Short, recently warned there are signs of stagflation in the market.
“There’s just so many moving parts right now that it’s really hard to decipher where you’re going to pinpoint,” Moses told Fortune. “Anyone can find a data point that says it’s inflationary, and someone can find a data point that says it’s not. So it’s just difficult. But bottom line … Is the [economy] going through a stagflationary period? It appears to me, it is.”
