COLUMBIA, S.C. — A South Carolina gun manufacturer is selling a new product inscribed with a derogatory reference to President Joe Biden.
The West Columbia-based Palmetto State Armory is marketing a gun accessory on its website with three firing settings labeled "F@CK!" "JOE!" and "BIDEN!"
The swear word — with the "@" sign engraved — is the safety mode, the president's first name will fire, and his last name will go full-automatic, according to the website.
The product comes as an attachment for AR-15-style platform builds and is sold and shipped for $59.99.
It's being marketed as the LETSGO-15 lower receiver with a BRANDON serial number range.
"Let's Go, Brandon" has become a kind of conservative meme and code for a similar-sounding vulgar phrase after an NBC Sports reporter covering a NASCAR race in Alabama apparently misheard an anti-Biden chant going through the crowd, mistaking it for a chant in support of driver Brandon Brown.
In recent weeks, the phrase has been emblazoned on everything from hats to face masks — including one U.S. Rep. Jeff Duncan, R-Laurens, was photographed wearing at the U.S. Capitol last week.
Now the phrase can adorn your gun as well, complete with an engraved checkered flag.
The gun company already has been criticized for the design, with one user on Twitter asking if it warranted the attention of the Secret Service as an implied threat to the president.
But at least one customer was happy about the design, writing on the armory's website that they hoped the proceeds would go toward supporting gun rights organizations.
"Love how PSA is in touch with the current Let's Go Brandon situation more than half of America and other parts of the world are chanting," they wrote. "The current administration is destroying our country."
It's not the first time the gun store has gotten into politics with its products. In 2019, Palmetto State Armory marketed a "No Beto" AR-15 stripped lower receiver after Democratic presidential candidate Beto O'Rourke said the government should confiscate the popular firearm.
The election of a Democratic administration has not seemed to hamper the company's business so far. Earlier this year, Palmetto State Armory expanded its production into a 300,000-square-foot facility in Springdale, and it also has plans to open its first Myrtle Beach location in the former Sun News newspaper building.
