This Morning hosts Phillip Schofield and Holly Willoughby showcased a tattoo of their faces on someone's backside on Thursday's show.
They had been discussing on a debate the woman who got the Greggs logo tattooed on her bottom recently.
Holly asked guests Vanessa Feltz and India Willoughby: "If you were to get a logo tattooed somewhere, possibly on your behind, what would it be?"
Vanessa laughed: "It would be you and Phil obviously!"
Holly replied: "Someone has done that! Our faces!"
"It's happened," said Phil.
Holly added: "Our faces are tattooed on someone's bottom, we found it, one on each cheek."
"Absolutely, just did it for the crack," joked Phil.
India revealed if she was to get one herself, it would be a Nike swish, WWF panda, or even the angel delight logo.
Martin Lewis quipped: "I actually have The Martin and Lewis Money Show tattooed on each bum cheek," pretending to pull down his jeans.
Holly then announced: "Guys we've got the picture of our tattoo, that's actually real, isn't that amazing?"
"That's terrific, use it as a bike stand!" joked India.
Phil added: "And what's extraordinary is that is actually Martin Frizell, our editor!"
The man with the tattoo is Holly and Phil superfan Matty O'Hagan, from Stockton on tees, who previously showed it off on Celebrity Juice to the astonished hosts.
He was trying to outdo his pal, who'd got Ant and Dec tattooed on his bottom, when he got the three-hour, £200 tattoo inked.
One viewer tweeted: Must be fun being a Researcher working for #thismorning Hmmm What to search for today, yay.. I know... I'll search for ass tattoos!!
"Nothing says classy like a Greggs tattoo #ThisMorning," joked another.
* This Morning airs weekdays on ITV at 10am
