Whether you’re after transitional staples, an 11th-hour wedding guest dress, or an elevated outfit for work, Asos is the online destination for affordable fashion. Luckily, our expert deal hunters are constantly on the lookout for the latest Asos promo codes, as well as the latest on-site saving tips to help your money go further.
Ways to save at Asos
First-order discount
If you’re a new Asos customer, you can instantly take advantage of a first-order discount. Ordering through the app gets you a larger discount of 20 per cent, however, if you prefer shopping directly on the website, you can still enjoy 15 per cent off. The discount excludes sale items, but it’s a great way to save money of popular brands such as Adidas, & Other Stories, Mango, Topshop and more.
App discount codes
App codes are a regular occurrence at Asos. Flash codes appear multiple times a week and usually last for 24 hours, however, sometimes they are only active for a couple of hours in the evening.
The app also comes with more benefits than exclusive promotions. Setting up an account means you can save your favourite items for later, create your own inspiration boards and check out quickly using your phone’s wallet.
Asos World
Asos World is the retailer’s newest loyalty scheme, which offers customers extra benefits, such as an exclusive 20 per cent birthday discount. You will need to register for an Asos account to join the scheme, and benefits depend on your tier level. Here’s a breakdown of the Asos World tiers:
- Stylist (upon registration) – early access to promotions, digital stylist and 20 per cent birthday discount.
- Curator (upgraded at £100 spend) – all of the stylist benefits, plus early access to new launches.
- Icon (upgraded at £450 spend) – all of the curator benefits, plus early access to sales and member-only sales.
- A-lister (upgraded at £750 spend) – all of the icon benefits, plus priority ‘back in stock’ alerts and event invites.
The spend that upgrades your tier level is refreshed annually.
Asos Premier
If you’re a frequent Asos shopper, an Asos Premier membership is well worth considering. It’s priced at £9.95 per year, and members can take advantage of free unlimited next-day delivery on orders costing more than £15, as well as free standard delivery on orders costing less than £15. With standard shipping costing £4.50 on orders of less than £40, and next-day delivery fees starting from £5.95, you can quickly make your money back on a membership, if you’re a regular shopper.
Student discount
Students can upgrade their new term wardrobes for less, as Asos offers 10 per cent off full-price items. All you need to do is verify your student status with SheerID or Unidays and you can save on every order.
Friend referrals
Existing customers can save by referring a friend to Asos, via the retailer’s refer a friend scheme. Each referral will be given a 20 per cent discount link to use on their first shop, and once their order is complete, you’ll be rewarded with the same 20 per cent saving on your next shop.
Asos outlet
The Asos outlet is where you can save up to 70 per cent on end-of-season stock, final sizes and end-of-line products. From bags and jewellery to cosmetics and fashion, you can find all your favourite brands, as well as Asos Design and own-brand items at heavily discounted prices.
You’ll often find that sale items are included in flash-code deals, so if you spot something you like and are willing to hold off, add it to your saved items just in case. Stock is usually limited, however, so if you don’t want to chance it and are happy with the price, you may want to snap it up quickly.
Asos Black Friday deals 2025
Black Friday 2025 lands on 28 November, but if previous years are anything to go by, Asos is likely to kick things off a little earlier. The fashion giant has a history of dropping discount codes and flash sales in the weeks leading up to the big day, often with savings of 25 per cent or more, including on existing sale items.
Expect major discounts across thousands of items, from trending brands such as Topshop, Pull&Bear, New Balance and Dr Martens to Asos’s own-label items. The retailer’s Black Friday sale typically runs through the entire weekend through to Cyber Monday (1 December), giving shoppers a few extra days to bag a bargain.
Keep an eye out mid-November for early access emails and VIP app-only offers, as Asos often rewards newsletter subscribers and app users with exclusive discounts before the main event.
FAQs
Why choose Asos?
“Asos is the ultimate destination for online, affordable fashion. There are new drops weekly from its in-house label Asos Design, helping you shop the latest trends on a budget. But the label is equally good for timeless wardrobe essentials, such as knitwear, jeans (there are petite, regular and tall lengths), shoes and boots – all at bargain prices. Enabling you to browse all your favourite brands in once place, hero names such as Mango, New Look, Abercrombie & Fitch and Pull & Bear are all stocked, too, saving you a trip to the high street,” says Daisy Lester, senior shopping writer, who specialises in fashion.
How we find the best discount codes
Here at The Independent, we pride ourselves on being able to bring our readers the latest and greatest offers and discount codes that will see you secure the steepest price reductions possible. To do this, we have a dedicated team of deal experts who work alongside our shopping writer, Daisy Lester, to deliver the latest and best Asos discount codes and offers.
Each and every code is hand tested and quality checked regularly to ensure it’s valid and still in working order. We also work closely with the retailer itself to bring you extra deals and offers, as soon as they drop.
Why trust us
The Independent’s shopping section is dedicated to helping its readers shop savvily and save money. Senior shopping writer, Daisy, and our astute shopping experts have years of experience when it comes to finding the most impressive deals across clothing, whether that be by hunting offers on the latest trends or helping you save on investment pieces such as cashmere or winter coats. We let this expertise and knowledge steer our curation of the best discount codes from reputable, trusted fashion brands.
