| Supplement: | Commemorate Canada Special Supplements |
| Client: | The Government of Canada |
| Timing: | 2018-present |
The Opportunity
Since 2018, we have worked with the Government of Canada’s Commemorate Canada program to produce four special print/digital supplements—both in English and French—highlighting key anniversaries in Canadian History. We have looked at the 50th anniversary of the Status of Women report, the history and impact of multiculturalism in Canada in 2021, and most recently, the 40th anniversary of the Charter of Rights and Freedoms.
Our Approach
The Walrus Lab produces custom content in print and online, creating engaging stories for clients in a visually appealing and trustworthy, authentic manner. The content can be scaled for various lengths, and is seamlessly integrated into The Walrus magazine and website to have maximum impact on readers. We help make our client’s shine by telling success stories, and highlighting key priorities and important brand messages.
What we did
For all supplements, our team of writers, editors, hosts, fact-checkers, and designers produced work in both English and French. This resulted in bringing important stories into today’s context by highlighting leading historical personalities, and integrating key infographics to help educate Canadian readers about critical events in our history, bringing the stories into today’s context.
Results
The success of the supplements led to the launch of the new podcast, Canadian Time Machine, in 2022. Produced in English and French, the podcast features interviews with key foremost historians and cultural figures to tell important stories from key anniversaries.
Supplements sponsored by the Government of Canada
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Fund the journalism we need now
We need you now more than ever. In turbulent times, it is crucial that reliable media remains available to everyone. That is why we depend on your support to keep our journalism accessible and independent. From economic uncertainty to political polarization, the challenges our society is facing today are too important for half-truths.
At The Walrus, the future of journalism is funded by engaged citizens like you. Together, we can preserve the integrity of Canadian media and ensure that our democracy thrives. Will you join us?
With thanks,
Jennifer Hollett
Executive Director, The Walrus
Fund the journalism we need now
We need you now more than ever. In turbulent times, it is crucial that reliable media remains available to everyone. That is why we depend on your support to keep our journalism accessible and independent. From economic uncertainty to political polarization, the challenges our society is facing today are too important for half-truths.
At The Walrus, the future of journalism is funded by engaged citizens like you. Together, we can preserve the integrity of Canadian media and ensure that our democracy thrives. Will you join us?
With thanks,
Jennifer Hollett
Executive Director, The Walrus
