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The Independent UK
The Independent UK
National
Henry Saker-Clark

The UK’s third-largest supermarket to outsource online shopping to Ocado

Ocado United Kingdom Asda
  • Asda has announced a major partnership with retail technology giant Ocado to significantly enhance its online grocery service for customers.
  • The collaboration will see Ocado’s Smart Platform technology rolled out across Asda’s website, app, in-store picking, and home delivery operations.
  • The initiative is set to begin in 2027, starting with an upgrade to the supermarket’s website and online shopping experience.
  • This strategic move forms a crucial part of a wider turnaround plan at Asda, led by executive chairman Allan Leighton, aiming to improve customer experience and efficiency.
  • Asda will retain full control of its customer offer, pricing, and online operations, with existing fulfilment methods continuing alongside the new technology.

IN FULL

UK supermarket giant teams up with Ocado to overhaul home deliveries

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