Supermarket shoppers who prefer a quiet life will be pleased to know that Tesco’s Quiet Hour is being made permanent.
Tesco will dim the lights and lower the noise at the checkouts in its larger stores from 9am to 10am every Wednesday and Saturday from now on.
The quieter hour was originally implemented to help those with hidden disabilities, the vulnerable and the elderly navigate stores more easily.
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It is also looking to reduce the sound on its self-service and Scan As You Shop devices in future too.
According to Tesco, Almost 20 per cent of the population in the UK have a disability, and the quiet time might also benefit elderly customers, those shopping with young children and customers who may be struggling with mental health.
Claire Pickthall, Tesco group customer proposition director said: "We want to be able to help our customers as much as we can.
"I know that for some people the shopping trip can be stressful and not just for people with a disability but for others looking for a calmer place to shop.
"We want everyone to know that Tesco is a welcome place for everyone to come and shop or work with us."
Tesco has around 3,400 shops in the UK and Quiet Hour is currently implemented in larger Tesco branches.
The supermarket giant initially launched a quiet hour in recognition that stores can be full of loud noises, bright lights or strong smells which are stressful for some customers.
Ms Pickthall said: "People can feel, see and experience the world differently, and for their customers with Autism, the shopping experience may sometimes feel a bit overwhelming.
“So I am really proud that at Tesco, we are taking another step in being a more inclusive business by introducing Quiet Hour across all our stores."
