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The Guardian - UK
The Guardian - UK
Business
Marina Hyde

The Reidonator's campaign for 'stuff' continues

Alex Reid leaving parliament, 8 February 2012
Cometh the hour: Alex Reid leaving parliament after his visit. Photograph: Mark Dolman/Newspics

To the Palace of Westminster, where the evolution of Alex Reid from Jordan's cagefighting ex-husband to Campaigner For Stuff continues. Hitherto, Alex has seemed a bit of a public intellectual without a cause, and on Wednesday he pitched up to parliament on another hazily defined mission. "Let's get this country sorted!" ran one of his tweeted dispatches, while another inquired: "So Mr Cameron, wot do u think about …? Just about to sit in the House of Commons PM question time. Must keep quiet must keep quiet."

Who can say for certain, but some clarity might have been provided by a later message reading "Let's get school dinners in this country sorted!" Mm. I can't help feeling confused if Alex has indeed picked school dinners as his big idea. After all, it's not as if a much bigger-hitting celebrity has turned their much more considerable attentions to the subject.

Of more concern, however, is a photograph of Labour MPs Sharon Hodgson and Roberta Blackman-Woods cosying up to Alex at a "lunch meeting", in the apparent belief that it will get them useful publicity, as opposed to the type that merely cheapens Westminster even further. Lost in Showbiz can only conclude we're going the way of the US, where lawmakers will even carve out meeting time for the likes of Geri Halliwell in the belief it will do something for their profile. (FYI, Sharon and Roberta: in the case of a couple of congressmen, it secured them walk-on parts in Hello! and OK! photospreads in which Geri got dolled up like Jackie Kennedy and posed around Washington while talking mostly about herself.)

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