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Golf Monthly

Sport

Jonny Leighfield

The Masters Concession Menu: Savory Tomato Pie Makes Debut At Augusta National As Sandwich Prices Remain Consistent For 23rd Consecutive Year

Masters (Organization) Augusta National (Organization) Golf

Patrons at The Masters eating prior to day two of the 2024 tournament at Augusta National.

Watching The Masters is an item on many golf fans' bucket lists. Whether it be its rich history, the iconic golf course, or the unique mannerisms of the tournament, it's an event like few others.

Another aspect that attracts fans through the gates is the food. Not just the quality but the price. All in all, there are more than 30 items on the concession menu but no single item will set you back more than $6, as per prices from the 2025 tournament.

When compared to other major championships like the PGA Championship which charged fans $15 for a beer at Valhalla in 2024, it's easy to see why fans appreciate the effort made to make on-site food and drink affordable.

According to prices revealed during the 2025 Augusta National Women's Amateur, prices at the iconic club appear to have remained largely the same since last year's Masters after a marginal price increase across a few items over the past few editions.

"We want the experience to not only be the best but to be affordable. And we take certain things very, very seriously. Like the cost of a pimento cheese sandwich is just as important as how high the second cut (of grass) is going to be," former Augusta National Chairman Billy Payne said in 2007. Not much appears to have changed since then.

The perfect menu, 2025 edition pic.twitter.com/g1PRRNS7mIApril 1, 2025

AUGUSTA NATIONAL'S SAVORY TOMATO PIE

Revealed on April 1 (but not a joke), The Masters shared that a 'handheld tomato pie' will launch for the first time in 2025 on a limited basis. The pastry item - which the Major called "a southern tradition, reimagined" - appears to look like an empanada and costs $3.

It will be on the menu alongside other sandwiches, such as the pork bar-b-que, Masters club, chicken salad and classic chicken. All of those food items will be $3 as well.

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Meanwhile, breakfast is served until 10am and allows fans to grab a coffee for $2. Patrons can also enjoy a breakfast sandwich for $3 or a Blueberry muffin for just $2.

Sandwiches are another staple of the Masters' food experience. The Egg Salad and Pimento Cheese are Augusta National classics and sit atop the menu for a reason.

Remaining at the same price since 2002, both can be sampled for just $1.50. If you want something with a bit of meat, you can enjoy a Masters Club or a Ham & Cheese on Rye for $3 each.

When it comes to drinks, water, soda and iced tea are all $2, while beers and the speciality called the "Crow's Nest" are $6 each. The alcoholic beverages - including white wine - are the most expensive item on the menu. Snacks, including the renowned Georgia Peach Ice Cream Sandwich, are all $3 or less.

The Masters concessions menu prior to the 2024 tournament (Image credit: Getty Images)

For such incredible value, it's clear to see why the food at Augusta National remains one of the highlights for many fans. But it's also the case for players, too. "My favourite thing about the Masters is the sandwiches. All of them," 2020 champion Dustin Johnson once said about the food options on-site.

If you can't make it to Augusta National in person, the golf club has offered the opportunity for US-based fans to purchase 'A Taste Of The Masters' every year since 2020, but the 'Southern Picnic' sells out extremely quickly so patrons have to be quick.

Per The Masters website, "each kit serves 12-14 guests and will arrive at your home for Masters week in temperature-controlled packaging, just in time to watch your favorite players compete for the Green Jacket."

The picnic contains; Egg Salad (24 oz.), Pimento Cheese (24 oz.), Pork Bar-B-Que (24 oz.), Plain Potato Chips (6 bags), Bar-B-Que Potato Chips (6 bags), Cookies (12), Masters Branded Souvenir Cups (sleeve of 25), Masters Branded Wax Paper (sleeve of 12 sheets), Masters Coasters (pack of 12) and Hosting Kit Materials. However, The Masters notes that "bread and buns are NOT included."