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The Guardian - UK
The Guardian - UK
Business
Monkey

The London Paper: priceless

There has been something of a dummy spit from the London Paper about the 10% circulation increase for the London Evening Standard in Friday's ABC figures for May. "Even the Mayoral elections in April failed to generate any additional sales for the Evening Standard, this latest move sees a change in strategy relying on it's (sic) free bulk distribution to drive its total circulation," the London Paper was moved to say in a press release. "The London Paper remains London's number one evening newspaper with a May distribution of 500,235. It is the fifth consecutive month of 2008 that the London Paper has distributed more than half a million copies." Yeah, but how many of those are free? Er ... all of them. So free newspaper accuses rival of giving away too many copies. Pot-kettle-black, anyone?

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